‘ 15 ”COLLABORATION IN COMPLEX SYSTEMS”, Sibiu, June 5th-6th

The 2nd International Conference of the NORD events
(Networking, Observing, Rethinking & Disrupting)

 

Location of the event: ASTRA LIBRARY, Sibiu, Body building B

Organizers:
”LUCIAN BLAGA” UNIVERSITY OF SIBIU
ROMANIAN FOUNDATION FOR BUSINESS INTELLIGENCE
THE FACULTY OF THEOLOGY ”ANDREI ȘAGUNA” OF SIBIU

The conference took place on the 5, 6th of June 2015

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As a result of the selection and reviewing phase, some articles were published in the Volume of the Conference, in the official journal of the event: “SEA-Practical Application of Science”, or in the journal that has a Romanian and a French version as well, ”Management Intercultural”.

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Scientific committee:

President:
Professor Dumitru Zaiț, Alexandru Ioan Cuza University of Iași, Romania

Members:
Professor Claude Martin, Université Pierre Mendès France de Grenoble, France
Professor Tawfiq Rkibi, Rector Universidade Europeia, Lisboa, Portugal
Professor Ludmila Sterbova, University of Economics, Prague, Czech Republic
Professor Stanka Tonkova, University of National and World Economy, Bulgaria
Professor Blandine Vanderlinden, ICHEC Brussels Management School, Belgium
Professor Maria Bedrule-Grigoruţă, Alexandru Ioan Cuza University of Iași, Romania
Professor Constantin Sasu, Alexandru Ioan Cuza University of Iași, Romania
Professor Ioan Petrișor, Vest University of Timișoara, Romania
Associate Professor Constantin Necula, Lucian Blaga University of Sibiu, Romania
Associate Professor Blanca Grama, Lucian Blaga University of Sibiu, Romania
Associate Professor Irina Teodora Manolescu, Alexandru Ioan Cuza University of Iași, Romania
Associate Professor Adriana Manolică, Alexandru Ioan Cuza University of Iași, Romania
Associate Professor Florin Alexandru Luca, Gheorghe Asachi Technical University of Iaşi, Romania
Senior Lecturer Ovidiu Aurel Ghiuță, Ștefan cel Mare University of Suceava, Romania

Organization Committee:

Director:
Editor-in-Chief: Dan Serghie

FRIA members of the Organization Committee:
Senior Editor: Corina Anamaria Ioan
Editor: Diana Prisecaru
Editor: Diana Aramă
Editor: Carmen Nistor
Asistent Editor: Mihaela Chițanu

ULB members of the Organization Committee:
Director: Associate Professor: Constantin Necula
PhD Candidate: Maria Curtean
Student: Vicențiu Dragoș Bășa

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The purpose of the NORD international scientific conference  is to enable the academia, research, and corporate entities to boost the potential of the "Networking, Observing, Rethinking & Disrupting" environments, by providing a forum for exchange of ideas, research outcomes, business case and technical achievements.

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The central theme of NORD2 was

”COLLABORATION IN COMPLEX SYSTEMS”

- Fusion between Arts, Theology, Engineering, Management & Social Sciences.

The conference was particularly focused, but not limited to the following panels:

  1. Work analysis, work modelling and process management
  2. Measuring team performance
  3. Collaboration in specific application domains
  4. Theological science knowledge
  5. Collaboration through social media: Online communities, Large-scale decision making
  6. Exploit new work styles like crowdsourcing and enterprise social networking.
  7. Collaboration technology: Multi-user interfaces, Mobile, physically-embodied collaboration etc.
  8. Virtual, had-hoc, mobile organisations
  9. Improve best-practice sharing, collaborative problem solving and project execution.
  10. Increase employee engagement and agility with mobile apps, intranets, collaboration tools and more.

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I

At the beginning of the Conference, the distinguished presidium addressed welcoming messages to the auditorium, as following::

Mr. Prof. univ. dr. ing. Ioan Bondrea, rector of the Lucian Blaga University from Sibiu, adressed his opening message, wished the best and good luck to all the participants to the works of the Conference. He emphasized the importance of the organization of such events within the community and underlined the importance of the University in Sibiu, a university traditional city, at the same time marked by important actual accomplishments.

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Mr. Ovidiu-Ioan Sitterli, The Prefect of Sibiu County, in his speech, talked about the importance of institutional collaboration within the community and invited the participants to discover Sibiu as a unique city.

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Priest, Associate Professor Constantin NECULA, from the Faculty of Theology held a lecture called “The parish as an open society”. In all the thrill of the modern definition everyday life and its social function, we often forget about the basic human organizations that created the social cohesion which survived in history. A sort of aneurism prevents us from rediscovering those comunicational structures which created the true human comuniy, which generated it as free of ideologies and fanaticism, which raised it together in the modern social network. The parish, humble social comunity based on confessing the same faith and a certain geography, was mocked, eluded and informally deformed. It remains though one of the greatest miracles of the sociology of social organization, one of the preserved comunicational categories despite the evolution of virtual comunication. It is enough, for instance, to traverse the highways of modern Europe, as well as the British area, to notice name of cities, thousands of them, all related to the Christian culture of the place. A certain saint or pane that informs about the liturgic program of the city, marking points of the spiritual amperage in the area are knots in an informal area that prove that the parish remains one of the sociological categories of comunication deeply rooted in the mentality of the modern man. Even if it does not have anymore the same spiritual or cultural connotation, it remains the model of the open society, placed in the interval of the new models, destructured from the very moment of their hermeneutical assertion.

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Mr. Phd. Dan Serghie, Chief Editor at ”Cross-Cultural Management Journal” (with English and Romanian/French version), ”Network Intelligence Studies” and ”SEA - Practical Application of Science” marked the importance of the Nord project (Networking, Observing, Rethinking & Disrupting) at its two pilot edition. Starting with the third edition, the project will develop as an international platform of promoting the collaboration between researchers with different areas of expertise. The Conference and the affiliated workshop, the Hub- The seminar of researcher and doctorates, projected on several days, require an incursion in the experimental forms of creation of a “liquid” environment where the diversity of ideas and the research topics of the participants can coalesce.

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In the end, Mr. Dan Serghie paid a tribute to his colleague Corina Anamaria Ioan, Senior Editor, tragically gone from this world, at the age of only 31.

II

Presentation of articles.

Moderators:
Blanca GRAMA - ”Lucian Blaga” University of Sibiu
Ovidiu Aurel GHIUȚĂ - ”Ștefan cel Mare” University of Suceava
Dan SERGHIE - Romanian Foundation for Business Intelligence

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Presentations:

Mircea CRICOVEAN - FINANCING SOURCES CHARACTERISTIC OF THE LOCAL AND CENTRAL RELIGIOUS UNITS BELONGING TO THE ROMANIAN PATRIARCHY

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In our approach we will make reference to the financial sources specific to each ecclesiastical institution belonging to the Romanian Orthodox Church, meaning the eparchies, the cluster of parishes, the parishes and the monasteries.

The financial sources specific to the central units (B.O.R., 1979, a) are the following: state budget subsidy, income from the believers` donations to support the cult, income from the religious subunits` donations, income from the adjoining household and other economic activities specific to the eparchies.

The second part of the study focuses on the joint financing sources of the religious cult units provided by the agricultural and economical activities.

 

Ciprian SIMUȚ - UNITY IN DIVERSITY, A LESSON FROM THE PAST
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The problem of unity in diversity is a real issue that affects human relations. There are various ways in which people learn to live together in unity. The purpose of this paper is to present the principles developed by Jeremiah Burroughs (1600-1646) that should enable people to live and work together in spite of their obvious and irreducible differences. Burroughs is aware of the differences between people in all areas, from the religious ones, to the political and relational ones. However, he strongly believes that his 14 joining principles are part of a theoretical system that not only explains the importance of unity in diversity, but it also shows how to implement the principles, both for the good of an individual, as well as the good of a community. These principles are applicable to all areas of human interaction because it appeals to the essence of humanity.

 

Eugenia E. UDANGIU - TRANSDISCIPLINARY VOCATION OF THE TRIADIC THEMATA
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Thematic dyads  (permanence - becoming, experience - formalism, complex – simple, reductionism - holism, continuous – discontinuous, structural hierarchy – unit) originate in our general faculty of imagination, and they represent ideas - power, ideas – myths, which meet a compelling choice, within the prevailing paradigm, between: matter - spirit, substance – form, analysis - synthesis, mechanical - organic, determination - chance, causality - finality. Themata means here “the well-established and widespread fundamental preconceptions that cannot be simply reduced to observation or analytical calculation, or derived from them” (G. Holton). This study aims to analyze the triadic themata and their fruitful application in the “hard sciences” as well as in the soft ones. In this respect, the dynamic model of the social self seems to be very similar to the one of the Holy Trinity, demonstrating a common “pattern of thought”.

 

Catalin MARGINEAN - THE TECHNOSTRUCTURE IN JOHN KENNETH GALBRAITH’S VISION
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Large corporations are still an important part of today’s economic scene. Although written more than fifty years ago, The New Industrial State is still a valid perspective on corporation management, on the relation between entrepreneurs and the so called technostrucure, a term introduced by Galbraith by which he defines all the persons who participate in a group decision making. In Galbraith’s view, the power of the modern corporation has passed from the hands of the owners into the hands of the technostructure, a group which basically run the business and have different interests than that of profit making, belonging to the entrepreneurs.

 

Cristina ARITON-GELAN - VIRTUAL CULTURE - A NEW TYPE OF SOCIAL ANTHROPOLOGY
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The paper that we propose is an analysis on some of the fundamental issues that involve the idea of virtual community. The central idea is that such a community implies a specific vision of reality, a virtual culture that reflects upon any possibility of understanding and interpretation. It is based on a re-signification of the ways of action and interaction that determines a new kind of reality, namely augmented reality. In this context, the individual identifies more and more with their digital projections, sharing information, experience and influence in the virtual environment. The communication in the virtual community leaves the impression of total freedom, a seductive freedom that its members do not meet in the actual physical community.

 

Andronicus TORP - HUMAN RESOURCE MANAGEMENT & COMPANY PERFORMANCE: WHAT DO WE ACTUALLY KNOW?

Why this article at this conference? (NORD = Networking + Observing + Rethinking Social sciences + Disrupting the HR, Performance link).

Why this article?

  • Human Resource Management is a relatively big and important issue in modern companies.
  • It seems that it is still not clarified HOW Human Resource Management impacts the Company Performance, not even IF it does so!
  • This article is Pro-HR, the authors just considers, that it is important that the scientific basis becomes clarified.

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This article examines the – presumed – link between Human Resource Management (HRM), more exactly the High Involvement Work Systems (HIWS) and Company Performance, also known as the HR-P link. It does so in a somehow historical way, showing the development of the Human Resource Management field and how the presumed link with company performance slowly, slowly emerged and became a foundation in the way people think about Human Resource Management.

In the end of the article the possibility of making Human Resource Management an objective, quantitative science, based on one of the principles of Quantum Physics;electromagnetism, isintroduced as a future study topic.

 

Silviu W. ISĂRESCU - SIGNIFICANCE OF CULTURAL ASPECTS IN IMPLEMENTING THE LEAN CONCEPT IN ENTERPRISES WITHIN ROMANIA
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During the past twenty years, numerous multinational enterprises have entered the Romanian economy, among which a significant number of internationally renowned corporations having their headquarters in Germany. The purpose of the work is to present the core elements for implementing the Lean concept, while pointing out the potential obstacles faced by German companies when implementing Lean in their activities developing within Romania. Moreover, the paper highlights the significance of country-specific cultural features, which are further analyzed with the aim of determining their input in implementing Lean principles. The authors conclude that implementing Lean requires comprehensive understanding of the core concept, while placing local culture at the forefront of its successful implementation.

 

Sebastian Ion CEPTUREANU - KNOWLEDGE MANAGEMENT IN SMES

In today's economy, learning and knowledge have become the key factors for success and internationally and intangible resources are of vital importance. The competition between existing firms moved, largely, from tangible resources (capital, raw materials, land, machinery and equipment, etc.) to intangible elements such as knowledge and the ability to use them. Knowledge has become the basic resource companies use, how they survive, develop and finally gain competitive advantage. Generation, acquisition and use of knowledge - to name just a few of the processes of transformation of knowledge - are extremely important for many individuals, organizations, public institutions, companies, regions or states. For SMEs, this is particular relevant because they usually do not have the capabilities large companies (LSEs) have in terms of regular competition. On the other hand, prevalence of knowledge determines an increased focus of small companies toward knowledge management, once a reserved area only for LSE. This paper examines the changes and challenges for entrepreneurs of knowledge management implementation from a managerial perspective.

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Eduard Gabriel CEPTUREANU - CHANGE PROCESSES IN ROMANIAN SMES

Literature considers that it is necessary to continuously change and improve SMES in order to be more sustainable and provide innovative products and services to the market If SMEs account for over 90% of businesses all over the world, and there is a growing need to create sustainable SMEs, then developing and implementing change is highest in making progress towards sustainability. Therefore, this article intents to demonstrate that change management processes are fundamental to create performant SMEs. This study is based on a research conducted on over 800 entrepreneurs from Romanian economy. This article demonstrates that sustainability in SMEs will be enhanced by the ability to embrace operational aspects of change management, while entrepreneurs must pay attention to long-term planning and intense communication in order to generate proactive changes. We try to demonstrate the usability of the presented findings in practice in order to contribute to the development of SMEs in Romania.

Ionut DUMITRU - DATA WAREHOUSE OF A DECISION SUPPORT SYSTEM WHICH BE ABLE TO ANALYZE THE IMPACT OF ADOPTING THE IFRS IN ROMANIA
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The purpose of this research work is to elaborate a data warehouse (DW) of a decision support system (DSS) using SQL Server which be able to analyze the impact of adoption by the entities the International Financial Reporting Standards (IFRS). The adoption of IFRS by the Romanian entities has become obligatory as a result of the transposition into the national legislation of the accounting regulations and norms established by the international bodies. The application aims at creating a DW of a DSS at the conceptual and logic level, intended for the entities, to enable them to make the transition to the IFRS. This DW of a DSS will envisage the following: the analysis of economic and financial indicators reflecting the financial performances of the entity before the transition to the IFRS and in compliance with the IFRS; determining the adjustments made during the reprocessing of the financial information; comparability of the indicators of the two reporting systems.

 

Ramona M. SIMUȚ - REAL CONVERGENCE IN EU COUNTRIES. A CLUSTER ANALYSIS
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An increasing number of studies on the convergence attempted to answer the question whether the poorer economies will overtake the economies of the richer ones in time. Also, they attempted to determine whether European integration will have a positive or negative impact on the long term growth of the member countries. In such a context, any measure of inequalities between countries or regions presents great interest. The academic literature attempted a substantiation of quantitative criteria on the measurement of real economic convergence. In the first part of the study we conducted a brief review of the literature devoted to the analysis of real convergence. It also presented the research methodology of cluster analysis, followed in the second part of the study by analysis of the distance between Member EU-28 and the 19 Eurozone to highlight similarities between these states through clustering. The time frame allowed emphasizing some of the effects of the economic crisis on the degree of real convergence.

 

Afrodita BORMA - ANALYSIS OF TOURISM INDICATORS IN BIHOR COUNTY DURING 2007-2013
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This paper presents the trend of tourist indicators in Bihor County, during the period 2007-2013, in terms of: tourist accommodation establishments; existing tourist accommodation capacity (number of availabilities); tourist accommodation capacity in service (thousands of availabilities - days); number of overnight stays in tourist accommodation establishments; number of tourists arrivals in tourist accommodation establishments; index of net use of accommodation capacity in service and the average length of stay. Based on information provided by the National Statistics Institute we have defined six tourist areas (Oradea, hydro spa area, mountain area, urban area, rural area and border area) in order to observe, which was the most developed area in terms of tourism, during 2007-2013. To this end, the average percentage of the analysed indicators was calculated, the calculation method being as follows: we divided the total of the indicator analysed in an area by the total of areas analysed (for each year separately), and then we added the indices obtained for each of the seven years and divided them by their number.

 

Mihaela GHEORGHE - A SUPPORT VECTOR MACHINE APPROACH FOR DEVELOPING TELEMEDICINE SOLUTIONS: MEDICAL DIAGNOSIS
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Support vector machine represents an important tool for artificial neural networks techniques including classification and prediction. It offers a solution for a wide range of different issues in which cases the traditional optimization algorithms and methods cannot be applied directly due to different constraints, including memory restrictions, hidden relationships between variables, very high volume of computations that needs to be handled. One of these issues relates to medical diagnosis, a subset of the medical field. In this paper, the SVM learning algorithm is tested on a diabetes dataset and the results obtained for training with different kernel functions are presented and analyzed in order to determine a good approach from a telemedicine perspective.

 

Ciprian Dan COSTEA - ACCOUNTING INFORMATION RELEVANCE ON CAPITAL MARKETS
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The research in accounting with specific application on capital markets represents a special resort of accounting research. The development of such studies was favored by the evolution and strong growth of capital markets in our daily contemporary life and by the extention of base accounting concepts to international level. In such circumstances, studies regarding the evolution of concepts like value relevance, efficient markets, accounting information  and its dissemination, fair value, are welcomed on the field of accounting research with applicability to the capital markets. This study comes to outline some positions regarding this topic of accounting research.

 

Elena Ramona TERZEA - TRANSPORT NETWORKS AND IMPACT ON THE PROGRESS OF TRADE EXCHANGES
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The restructuring of the economy as a whole is a key factor determined by the Romanian international trade restructuring. Restructuring process contains elements that are specific to the transformation in a market economy mainly characterized by competitive spirit and by enforcement of competitive advantages.

The idea of international trade has been long debated starting with the Smith’s theory of absolute advantages ( Adam, Smith ,1908) to the perspective of the competitiveness presented by David Ricardo(2001) followed by the major paradigm change brought by Porter's Diamond (Michael, Porter 1990). Among the determinants of international trade, especially in order to promote exports, a special importance should be given both to the companies and market’s features and to distance to the country in question, to infrastructure and to access roads. The quality of a country's infrastructure is one of the important factors in the development of international trade relations. Depending on its quality level this factor becomes a driving force the development of which must forego the start of other economy sectors.

 

Ramona A. NICHITA - IS TAX LITERACY IMPACTING ON TAX BEHAVIOR?
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As reported by the specialty literature, among the multitude of economic, psychological, sociological and political variables influencing tax behavior, the level of tax knowledge or tax literacy is said to impact on compliance attitudes and decisions of potential and current taxpayers. Via an extensive literature review, the present paper pinpoints the idea that taxpayers who possess basic knowledge in matters like taxation, public goods provision, state budget structure, fiscal policy or tax laws understand the importance of taxes for financing modern societies and are more willing to honestly declare all revenues.

 

Alexandrina Cristina VASILE - BUSINESS COMMUNICATION AND ORGANIZATIONAL CULTURE
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Ignored for centuries, communication starts to be more and more important in influencing the course of the business. This trend appears mainly because the simple act of selling is not enough, sharing products is constantly supplemented by services which enrich the seller offers, and together are highlighted by the quality of communication. During the same period, the appearance of globalization and multinational organizations makes the culture being more and more important in tranzactions. In this context, the existing connections in the business environment changes radically, management acquiring new meanings.

 

Vasile GORGAN - MONITORING STUDENT PERFORMANCE. A DATA DRIVEN DECISION SUPPORT SYSTEM APPROACH
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Data Driven Decision Support Systems are mature technologies whose effectiveness in business and management seem to be well established and uncontroversial. Under the circumstances of increased competition between universities in their attempt to better position themselves on the market of educational services, a Data Driven Decision Support System could become a powerful instrument meant to enhance all the decisions that target various aspects of the educational process. This paper is a case study conducted in a Romanian university, presenting the development of such a system, emphasizing the analytical capabilities related to student results at exams, as this topic is of interest for the users of the system.

Alexandru Lucian MIHAI - THE SPORT MARKETING MANAGEMENT MODEL
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Sport marketing involves marketing fundamentals applied in one industry, the sport business industry. The development of sport marketing fundamentals is therefore based on basic marketing principles. The practice and activities of sport marketing are also based on basic marketing activities, but are modified and adapted to one industry - the sport business industry. Therefore, sport marketing is based on its primary and parent discipline - marketing.
Sport marketing is one of the most important functions of a sport business. This is because the sport marketing activities will define the business. The growth of the sport industry is phenomenal and shows no signs of slowing.
Also, sport marketing is a process. A process is a continuous cycle. Therefore, marketing is a function that never ends. The sport marketing management model is an illustration of the elements and process of sport marketing. It should serve as a guide for managing the company’s marketing functions. The model illustrates the elements of marketing, the succession of elements and functions, the process of managing, and the interdependence of the elements.
This paper presents an overview of the model, sport marketing management, each element and the process.

Ovidiu Aurel GHIUTA - MEASURING THE PERSONAL BRANDING OF CANDIDATES AT LOCAL ELECTIONS IN ROMANIA 2012: MAYOR’S CASE IN COUNTY CAPITAL CITY
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Abstract will be written in English. The present research, conducted in a positivist paradigm, enables the measurement of the personal brand of the candidates running for elections in certain electoral systems.

This paper analyses the value of personal brand of candidates at local elections in Romania 2012 for the Mayor chair in county residence. We provide an important instrument to evaluate the candidates for running Mayor. We have analyzed the brand value of candidates of the three most important parties. The present paper also finds the proportion of the personal brand of the candidates in the final score and makes comparisons between the brand values of the candidates for Mayor chair in 2012 and the results in the previsions local elections from 2008. 

The article uses a formula to calculate personal brand of candidates developed in previous research of the author. The methodology used represents another paper of the author.

 

Mariana Rodica ŢÎRLEA - ISSUES REGARDING THE FINANCIAL FLOW PROJECTIONS IN THE SELECTION OF INVESTMENT PROJECTS
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For a company, through investment activities, it is followed to either create new abilities or expand the existing abilities, the partial or complete replacement of existing technical base or its modernization. In the condition that it is desired the creation of a technical base, the investment involves the purchase of fixed capital that can materialize in: buildings, special buildings, land, vehicles, facilities, equipment, etc. In terms of expansion and modernization, investment implies the existence of a material base on which should be intervened wholly or partly by its development or modernization. For the selection of investment projects in the context of investment strategy established at enterprise level through a Financial justification and prioritization of investments this should lead to the achievement of the objectives set at its level.

 

Alexandru Cătălin POPA - FINANCIAL STABILITY IN THE EUROPEAN UNION BEFORE AND AFTER THE CRISIS
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The financial crisis has caused huge problems in the European financial systems, problems whose solutions often involved the use of public money. In this way the lesser evil was chosen, namely the accumulation of public debt and the emergence of possible situations of moral hazard, as opposed to the negative effects of a major economic and financial disaster. In such circumstances, the need for a new framework for financial stability, this time at an European level, similar in some respects to that of the monetary policy, is fully justified. This paper proposes a critical and applied analysis of the main changes implemented in the European framework of regulation and financial stability, in response to the recent crisis.

 

Dimi OFILEANU - VALUE STREAM COST ANALYSIS IN THE ROMANIAN FOOTWEAR INDUSTRY
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Once the Lean philosophy is developed and implemented to all levels in a company, a new accounting system appears: Lean accounting. Value Stream Cost Analysis is the main and the most powerful instrument of Lean accounting. Because of the fact that VSCA allows us to identify the company’s performance at the proper time, we can rapidly intervene to make the adjustments needed. The Romanian footwear industry is competitive worldwide (14th place in the top of exporters), but in order to improve, it has to rapidly react to clients’ expectations. In the case where the companies have a production system based on Lean philosophy, the implementation of VSCA does nothing but improve the obtained results. This article presents a case study of VSCA application in footwear industry.

 

Radu-Daniel LOGHIN - OPORTUNITATEA DEPRECIERII FONDULUI COMERCIAL ÎN PIEŢELE EMERGENTE
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In order to influence the decisions of the users of financial situations, the financial data concerning the commercial fund must be communicated in an opportune manner. Information like depreciation and amortization must comprise the changes from the competitive environment of the enterprise. The work aims at developing such a model for the evaluation of the opportunity of decision of the commercial fund at the level of 262 bursary titles from the emergent markets, showing that this decision is influenced by the bursary performance on a short term of the title as well as its shocks on the short term, but not by the bursary performance. The paper reveals the fact that the development of the emergent markets requires greater attention of the management for the recent events.

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