‘ 15 ”Intercultural Communication and the Future of Education”, Bucharest, November 28TH-29TH

The 3rd International Conference of the NORD events
(Networking, Observing, Rethinking & Disrupting)

Location of the event: UNIVERSITY OF BUCHAREST, Faculty of Psychology And Educational Sciences

THE UNIVERSITY OF BUCHAREST (http://www.unibuc.ro).


The conference took place on the 28, 29th of November 2015

After the review and selection of articles they were published in the Conference Volume, or in the affiliated journals of the event: “SEA - Practical Application of Science”, ”Cross-Cultural Management Journal”, ”Network Intelligence Studies” or in “Management Intercultural”, a journal that has a Romanian and a French version.


The central theme of NORD 3 was “Intercultural Communication and the Future of Education”. The conference was particularly focused, but not limited to the following interdisciplinary panels:

Intercultural Communication;
Regional cultural policies;
Politics of Education;
Governance in Higher Education;
Mass Communication;
Forms of Knowledge;
International cultural co-operation and mobility issues;
The status of artists and arts education;
Cultural access and participation;
Socio-economic impacts of culture;
Multi-stakeholder governance;
Workforce development;
Political Communication;
Digitisation and culture;
Structural Changes in Education;
Business communication;
Communication Technology & Digital Media;
Communication and education;
Crisis/risk communication;
Intenal communication;
Health communication;


Scientific committee:

Professor Dumitru Zaiț, Alexandru Ioan Cuza University of Iași, Romania

Professor Claude Martin, Université Pierre Mendès France de Grenoble, France
Professor Tawfiq Rkibi, Rector Universidade Europeia, Lisboa, Portugal
Professor Ludmila Sterbova, University of Economics, Prague, Czech Republic
Professor Stanka Tonkova, University of National and World Economy, Bulgaria
Professor Blandine Vanderlinden, ICHEC Brussels Management School, Belgium
Professor Maria Bedrule-Grigoruţă, Alexandru Ioan Cuza University of Iași, Romania
Professor Constantin Sasu, Alexandru Ioan Cuza University of Iași, Romania
Professor Ioan Petrișor, Vest University of Timișoara, Romania
Associate Professor Georgeta Panisoara, The University of Bucharest, Romania
Associate Professor Diana Csorba , The University of Bucharest, Romania
Associate Professor Constantin Necula, Lucian Blaga University of Sibiu, Romania
Associate Professor Florin Alexandru Luca, Gheorghe Asachi Technical University of Iaşi, Romania
Associate Professor Irina Teodora Manolescu, Alexandru Ioan Cuza University of Iași, Romania
Associate Professor Adriana Manolică, Alexandru Ioan Cuza University of Iași, Romania
Associate Professor Ovidiu Aurel Ghiuță, Ștefan cel Mare University of Suceava, Romania
Lecturer Silvia Fat , The University of Bucharest, Romania

Organization Committee:

Editor-in-Chief: Dan Serghie

FRIA members of the Organization Committee:
Editor: Diana Aramă
Editor: Vlad Asoltanei
Editor: Carmen Nistor
Editor: Cristian Marin
Editor: Adina Roxana Munteanu

UNIBUC members of the Organization Committee:
Director: Silvia Fat


I. Welcome Message

At the beginning of the conference, the Deputy Dean of the Faculty of Psychology and Educational Sciences from the University of Bucharest, Professor Ion Negret, addressed a welcoming message to all participants, wishing them the best in the works of the conference.


Focusing on the central theme of the event – the Future of Education, Professor Negret has discussed the two current approaches in education nowadays, namely: 1. The excursion in the past and 2. The holistic focus on the overall development of the human personality. In this regard, he underlined the importance of interdisciplinary scientific research especially in the psychology and educational sciences where the share of knowledge from different fields can lead to the development of original ideas and practical solutions to real problems encountered by researchers, by professor, student and companies as well.

NORD3.5II. Plenary Session

Georgeta PÂNIȘOARĂ - Psychological features of children in the digital era


The first article to be presented in the plenary session was written by Georgeta Panisoara, lecturer at the Faculty of Psychology and Educational Sciences from The University of Bucharest, Romania.

The theme of the paper – “Psychological features of children in the digital era” has focused on revealing some specific characteristics of children considering the interaction with IT&C technologies from the earliest years of live. The author stated some important statistics regarding the online natives, taking into consideration the strengths and weaknesses encountered by the children in this context.

Cătălin RADU - Education and training through Serious games


Following the idea of education, Mr. Catalin Radu from National Defense University “Carol I” proposed some specific approaches to an interactive education through the article “Education and training through Serious games”. While games are not considered to be suitable for a proper education, Mr. Catalin has managed to capture the audience by invoking results of previous studies which prove the importance of games in education and the need to grant to the child his personal space.

Laura CĂPIȚĂ – How do students from History manage different types of knowledge?


Presenting a different approach of education, Madam Laura Capita from the Institute of Educational Science pointed out some of the main findings of her work - How do students from History manage different types of knowledge? The issues addressed by the author referred to types of knowledge included in a learning product, how does the product contributes in the process of making decisions by students, what types of evaluation instrument are the most suitable to assess the schoolbooks and, last but not least, the pedagogical content of knowledge.

Diana CSORBA - Historical experience, principle of pedagogical reflectivity


Considering the future by studying the past, Diana Csorba, Associate Professor at the Faculty of Psychology and Educational Sciences from the University of Bucharest, has made some remarks regarding the importance of historical conscience among professors while they provide guidance to their students. Pointing the way to the future, Madam Csorba invoked several quotes as “Know yourself!, One school for everyone!”, inviting the audience to begin the process of change from the self-knowledge.

Silvia FĂT The impact of professional development programs in training practices


Silvia Fat, Lecturer at the Faculty of Psychology and Educational Sciences from the University of Bucharest, presented a dissemination article regarding the effects of professional development programs in training practices. Adopting a more pragmatic approach in comparison to the previous speakers, Madam Fat underlined the effects of such programs by showing specific results obtained after the implementation of several projects in the field.

III. Presentations of articles

Dan SERGHIE - Romanian Foundation for Business Intelligence
Silvia FAT - University of Bucharest

Marius ANDREESCUConsiderations Concerning on the Limits of State Power in a Democratic Society


After the first coffee break, presentations continued with Mr. Marius Andreescu, Judge at the Court of Appeal in Pitesti and Lecturer PhD at the University of Pitesti which highlighted some of the key points of his article “Considerations Concerning on the Limits of State Power in a Democratic Society”. Mr. Andreescu captured the audience by insisting on the power excess made by legal authorities with practical examples related to Romania’s situation. The final conclusion of the author has took into consideration the need to subordinate the power excess to the judge's conscience, a fact that can be accomplished by educating those who occupy this kind of public functions.

In the end, the author finished his presentations with a quote that invites to reflection “A judge should fear God and be ashamed of people”.

Catalin NEDELCEA, Vice Dean at the Faculty of Psychology and Educational Sciences, University of Bucharest – The use of telepresence video technology in education


The article presented consists in a dissemination study in which the author revealed the resistance at adopting telepresence video technologies by using the focus groups. The analyze focused in human communities living in the Danube Delta with a poor access to education. The approach was to film the professors while they teach children who address questions, the videos being available for the children from the communities mentioned earlier. Moreover, the study focused on giving a wider access to those people to IT technologies, Internet etc., taking into consideration that, at the end of the research, the technologies implemented and used are going to remain at the disposal of the focus groups.

The idea of the study has aroused the audience; opinions concerning the efficiency of the approach used being made. In this respect, a future direction of research proposed by the listeners has referred to the possibility of creating the re-use conditions of the technical component, and, more specific, the use of info tags in order to know how much of the video was viewed by the children, which parts of the movie were watched more than once etc.

Rodica IANOLE Drivers and barriers for video technologies adoption - an exploratory analysis


The theme addressed in the article written by Rodica Ianole focuses in finding the students’ opinion towards the adoption of video technologies and identifying its pros and cons. Using an exploratory analysis, the main findings of Madam Ianole study show that the students stated several pros on the use of video tech, the most important being: distance elimination, saving time, cost reduction, wider access to technologies, friendly interface etc. In the cons factors, the most invoked were: the fear of damaging the equipment, the fear of assuming responsibilities, the comfort barrier, and impersonal communication.

Andronicus TORP, Zoltan Istvan MAROSY A theoretical examination of the possibility of improving the educational process and system based on an understanding of the energetic structure of the human being


”This article examines how an understanding of the energetic structure of the human being may add value to the educational process, as well as the educational system, for example by providing assessments of the candidates (students) which go to an even deeper level than what is possible today. In this way the energetic measurements may supplement the present performance prediction factors, and thus make the educational process generate better outcomes, financial savings for society, and ultimately, increased job fit, happiness and well-being for the individual.”

Mona Lisa PÎSLARU Legislative Aspects of Inclusive Education


”In the last decade the efforts of Romanian educational system to engage in a complex process of profound restructuring meant to change the education values according to the democratization process of Romanian society, have become visible. During this process, assuring the right to education for all the children and equalizing their success chances were and still are the essential objectives, nevertheless, the limitation of actual financial support possibilities transformed these objectives into  real challenges for educational decision factors and specialists. An indispensable role in facilitating effective inclusive education of students with Special educational needs is owned to the support teachers. In this article we propose to analyze general and specific legislative elements that scale the activity of support teachers in the current Romanian education and identify the best action that can facilitate effective results pursuing this  profession.”

Cornel Laurenţiu MINCU, Corina DUNCA Resilience and procrastination in academic learning: a cross-cultural study.


Victoria Gh. GHEORGHE – The management of performance in evaluation of the didactic staff: advantages and risks


The legitimacy of stating certain performance standards regarding the didactic profession has found its pros and cons among teachers. This article points out a part of the risks of paying the teachers according to their results. Its purpose is actually that of debating the advantages and risks that the application of such measure presupposes as well as that of pleading for the recognition of the subjective, human, unstandardized component of the didactic expertise. The paying of the teachers according to their performance results should not only be regarded as an economical problem of allothing investments but also as a political issue of real importance for the education of youth.

Georgeta PÂNIȘOARĂ, Cristina SANDU, Nicoleta DUȚĂ - Diferences regarding self-esteem and the communication style depending on the level of education


”The present paper aims to study the differences in self-esteem and the communication style, depending on the level of education (at high school and university subjects). It is analyzed also how the positive self-esteem can correlate with a style of communication and assertively-positive approach. The participants are 120 subjects, 60 high school students and 60 students. The data was collected using two instruments: the Rosenberg questionnaire and a questionnaire on communication style. The data analyzed using a t test for independent samples and a Pearson correlation test with SPSS statistical software. The results show that there are differences regarding the self-esteem and the communication style depending on the level of education.”

Silvius STANCIU, Florina Oana VIRLANUTA, Riana Iren RADU Organic Aquaculture - An Opportunity for the Romanian Economy


Organic food production, a worldwide growth industry, could be a profitable, sustainable business for producers interested in going through the certification process necessary to enter on the market. Organic aquaculture, although it is a new field of organic sector, has become more important as consumers have become more environmentally aware and concerned about sustainability and harmful impacts of food production. Aquaculture has one of the highest rate of expansion since the mid-1990s, being a convenient way of obtaining for animal protein source. Romania has a significant natural potential, which could provide an annual aquaculture production of 70 tons of organic fish. The domestic freshwater aquaculture provides last year the first place at Community production of cyprinids, but potential is not fully exploited. The paper proposes an analysis of organic aquaculture and identify opportunities for local producers.

Adina Roxana MUNTEANU The Third Party Certification System for Organic Products


In the context of an increasing organic trade worldwide, the organic standards and the certification of the organic practices are ever more important and relevant for both business and consumers. The certification by third parties of the organic operators is meant to ensure the application of an organic standard. However, the documented fraud cases are proof that the current system can undergo further improvement.  The current paper gives an overview of the mechanisms of certification and inspection worldwide and discusses the issues raised by third party certification of the organic operators in the European context. Moreover, the paper reviews the major arguments for the effectiveness of the third party certification and also points to the improvement possibilities of the systems.  

Alexandrina Cristina VASILE The Evolution of Communication from Classic Models to Organizational Communication


The current study pays attention to the evolution of communication theories from Aristotle rhetoric classic communication model to the latest approaches in this area of research. Under the pressure of globalization we must realize that communication is essential in the world wide political, economical and social approach. The communication in a multicultural environment such as in multinational companies is based on human communication under the pressure of time, results, community, internal values. The way we understand and handle communication under these circumstances is based on the studies previously made by classic researchers. Our aim in this article is to show the existing strings between the classic theories and the current models applicable in multinational companies.

Georgiana UDREA Academic Mobility and Identity Changes in Erasmus Students' View


Moving abroad – even temporary and for academic purposes – forces people to think about their identity and about their place among the great variety of others’ lifestyles and activities. However, despite the increasing numbers of the students enrolling in intra-European educational mobility (EU Commission, 2015; Mitchell, 2012), questions related to self and other perception are relatively neglected in the current studies on the topic. In this context, through qualitative empirical research based on 59 in-depth interviews with Erasmus students from Romania and The Netherlands, my paper aims to capture how students negotiate their identities abroad and what are the main transformations that the intercultural experience brings to their identity feelings. In this regard, although the most recent literature has emphasized European academic mobility as highly relevant for the emergence of a European identity (Fligstein, 2008, 2009; Favell, 2009), I argue that it is rather the national identification that takes priority and becomes enforced during students’ intercultural transitions.

Mădălina MICU The Student, Recipient of the Teacher's Narcissism


The student – teacher interaction is something that everyone experiences at some point in life. Without doubt, the aftertaste of this type of encounter has repercussions for all the actors involved. However, due to the nature of things, students’ lives are more prone to be affected by their teachers’ influence than the other way round. For this reason, teachers should always use their power and authority wisely. Due to the great responsibility that they have in relation to the students that they do not only formally teach, but also attempt to perfect, it is utterly important for teachers to be aware of the narcissistictendencies humans share. Therefore, this paper represents not only a cry for help for the sake and sanity of students everywhere, but also an attempt of rising the awareness of teachers as far as their impact on their students’ future fates is concerned.

Florentina BACIU Dynamics of representations about the „other” in a multicultural community from Maramureș County; the role of Intercultural Education


The present research is aimed at studying the psycho - social and anthropological mechanisms, namely representations, beliefs and attitudes, as distinguishing characteristics of a mixed Romanian - Hungarian - Roma community in Coltău, a city in the county of Maramures. The main objectives of this research are: a. identification / analysis of representational fields of Roma in a multiethnic community; b. identifying the inner institutional and operational resources that can catalyze the intercultural dialogue and thus contribute to the improvement of interethnic communication. We used the Ego – ecological theoretical model, developed by C. Louise – Guerin & M. Zavalloni in 1987 in order to investigate this particular space in psycho – social and anthropological terms. We used the Multistage Investigator of Social Identity  as an interventional tool in order to identify specific consensual and experiential universes within the Roma and Hungarian groups. We also carefully observed the reconstruction of the "alter" image relying on particular ways of reality construction, which otherwise naturally allow interactions within a multicultural context, in which the “mono” logic is replaced by the “inter” logic.

Lucica SINTEA (ANGHEL) Provisions – Accounting Tools of Risk Mitigation Economic


Elena (STANCIU) IONIȚĂ, Cecilia (DAMOC) NICĂ Impact of the Internal and External Monitoring on the Quality of the Financial Reporting


The study identifies the impact of the internal and external control of the quality of financial reporting, considering the professional accountants’ opinions, evaluating the extent to which financial and non-financial information presented annually by companies represent a guarantee of compliance with the ethical principles of professionals, and also a transparency presentation of the economic activity, risk management, at the same time protecting the interests of stakeholders in the company.  The quantitative analysis performed is based on a questionnaire applied to the professional accountants being conducted on a sample of companies in Romania, in various sectors and presents a comparative study of the importance of each type of internal and external control in the delivery of financial reports and non- annual companies, real and credible.

Monica LIA – Customer Data Analysis Model using business intelligence tools in telecommunication companies


This article presents a customer data analysis model using business intelligence tools for data modelling, transforming, data visualization and dynamic reports building. Economic organizational customer’s analysis is made based on the information from the transactional systems of the organization. The paper presents how to develop the data model starting for the data that companies have inside their own operational systems. Their own data can be transformed into useful information about customers using business intelligence tool.  For a mature market, knowing the information inside the data and making forecast for strategic decision become more important. Business Intelligence tools are used in business organizations as support for decision making.

Maria Mion POP, Mihaela GIURGIULESCULearning Geometry through Mimesis and Digital Construct


The theme proposed by us is useful to teachers and students for mathematics in the compulsory school cycle. The issues faced by school teachers/parents are the difficulty with which students read and understand the lessons/examples/synthesis in order to assimilate technical terms. The echoic and iconic memory facilitates the learning of the specific curriculum of linear, spatial and analytical geometry by the students using digital platform designed by us; it facilitates the acquiring of the theoretical elements of applied geometry by encoding-decoding, so that the teacher's role becomes the one of the advisor and not only a person who transmits the information. The utility of the program extends from mainstream schools to special schools.

NORD3.32Florin-Alexandru LUCA, Constantin SASU, Geanina BUBĂSCU-MOSCALU - Banner Ad, the tool of persuasion in e-marketing


The Internet is in full ascension and it offers a complex and exact online promotion instrument. 60 trillion web pages are currently indexed in the Google search engine. Each of these pages can offer an online promotion source. Once with Internet ascension more and more companies extend their business online. This study concerns a range of aspects which must be taken into account by the web marketers and developers once with the quick changes on the Internet. Being so dynamic and unpredictable, the Internet offers the hardest challenge for those who come with online promotion solutions.


III. Posters and virtual session

Gabriel-Cristian Constantinescu - PhD Candidate, Academy of Economic Studies Bucharest

Teodora Mihaela Tarcza - University of Oradea & Sefora Marcela Nemteanu (Sana) - Babes Bolyai University

Sefora Marcela Nemteanu (Sana) - Babes Bolyai University & Teodora Mihaela Tarcza - University of Oradea

Silvia Grădinaru - Ph.D. Candidate, West University, Faculty of Economic Science and Business Administration

Other Retrospective: http://infoub.unibuc.ro/index.php/2015-05-12-07-32-42/interviuri/3559-la-facultatea-de-psihologie-si-stiintele-educatiei-s-a-derulat-cu-succes-cea-de-a-iii-a-editie-a-conferintei-internationale-a-evenimentelor-nord

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