NORD 1 Conference Proceedings

The SEA Event series launches NORD Events:

NETWORKING. OBSERVING. RETHINKING. DISRUPTING. 
1st edition
Collective Volume of Scientific Papers

Editor:
PhD Dan SERGHIE, Director of Romanian Foundation for Business Intelligence

Access:
Free online access
PDF: DOWNLOAD

The printed edition of this volume disseminates scientific articles within sections of the 1st International Conference of the NORD events (SEA7), ”INTERDISCIPLINARY APPROACHES BETWEEN TRADITIONAL AND MODERN METHODS”.

LOCATION:  ROMANIAN ACADEMY, Branch IAŞI

RETROSPECTIVE: HERE

Organizers:
ROMANIAN FOUNDATION FOR BUSINESS INTELLIGENCE (http://bxb.ro)
ROMANIAN ACADEMY, Iasi Branch - Committee studying marketing problems (http://www.acad.ro/)

 Scientific Committee

Board of Directors

 
Title, NameAffiliation
Professor Duitru ZAIT  Alexandru Ioan Cuza University of Iasi
Associate Professor Florin Alexandru LUCA Romanian Academy
Director PhD Dan SERGHIE  Romanian Foundation for Business Intelligence

Members

#Title, NameAffiliation
Professor Claude Martin Université Pierre Mendès France de Grenoble, France
Professor Tawfiq Rkibi ISLA Campus Lisboa, Portugal
Professor Alain Spalanzani Université Pierre Mendès France de Grenoble, France
Professor Ludmila Sterbova University of Economics, Prague, Czech Republic
Professor Stanka Tonkova University of National and World Economy, Bulgaria
Professor Blandine Vanderlinden ICHEC Brussels Management School, Belgium
Professor Adriana Manolică  Alexandru Ioan Cuza University of Iași, Romania
Professor Constantin Sasu Alexandru Ioan Cuza University of Iași, Romania
10 Associate Professor Irina Teodora Manolescu Alexandru Ioan Cuza University of Iași, Romania

 

CONTENTS

  1. Geanina S. BANU, Andreea DUMITRESCU, Anca A. PURCĂREA

RISKS RELATED TO INNOVATION PROCESS IN SMES

(Pages 13-19)

 

  1. Ovidiu-Aurel GHIUȚĂ

THE CONNECTION BETWEEN BRAND AND VOTE EXPLANATORY MODELS

(Pages 21-28)

 

  1. Ovidiu-Aurel GHIUȚĂ

MARKETING EVOLUTION: FROM MARKETING TO BRANDING

(Pages 29-38)

 

  1. Kamarul Ariffin MANSOR, Wan Irham ISHAK

FORECASTING TOURIST ARRIVALS TO LANGKAWI ISLAND MALAYSIA

(Pages 39-46)

 

  1. Armand Eugen PASARICA, Mioara POPESCU

PREDICTION OF THE GDP IN ROMANIA USING NEURAL NETWORKS

(Pages 47-60)

 

  1. Shaqir M. REXHEPI

CONTROL ENVIRONMENT IN KOSOVO PUBLIC INSTITUTIONS

(Pages 61-66)

 

  1. Cezar SCARLAT

ORGANIZATION AND ITS LIMITS: THREE MAJOR MANAGERIAL IMPLICATIONS

(Pages 67-74)

 

  1. Antonia TRIFU, Florin PELIN, Oliver BATAR

PSYCHOLOGICAL ASPECTS OF THE TRAINING CLIMBING ATHLETES IN ROMANIA

(Pages 75-78)

 

  1. Simona TRIFU, Eduard George CARP, Daniela BRAILEANU

ATTITUDINAL BEHAVIOUR CHANGES IN SICKNESS - THE DOCTOR’S IMAGO AND THE IMPACT OVER THERAPEUTICAL ALLIANCE

(Pages 79-82)

 

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