‘16 SEA 10 Economic Experiences, 17th – 18th of November 2016, Transilvania University of Brasov

SEA 10

Organized by:

THE ROMANIAN FOUNDATION FOR BUSINESS INTELLIGENCE, Events Department
TRANSILVANIA UNIVERSITY OF BRAȘOV, Faculty of Economics and Business Administration
THE ROMANIAN ACADEMY, Commission in charge with the study of marketing problems, Iași Branch

Location:

The venue of the SEA 10 International Conference was the Transilvania University of Brasov at International Conference Centre.

The purpose

of the SEA international scientific conference is to enable the academia, research organisations and corporate entities to boost the potential of the "Sharing, Empower, Awareness" environments, by providing a forum for exchange of ideas, research outcomes, business case and technical achievements.

The central theme

of SEA 10 was "Economic Experiences".

The conference is particularly focused, but not limited to the following dimensions in:

Economics: International economics, Macroeconomics, Microeconomics, Empirical investigation, History of Economics, European Integration, Criticisms of assumptions, Economic Informatics (e.g.  Financial Economics, Economic Engineering, Political Economics, Health Economics, Peace & War Economics, Business Economics, Environmental Economics, Sustainable Development & Economic Growth, Household Economics, Food Security, Agriculture and Aquaculture, Accounting, Reporting and Performance Measurement, Public and Private Pension Provision, Innovation & technology, Agricultural Economics & Agribusiness etc. )

Management: Innovation Management, Change Management, Human Resource Management, Knowledge Management, Service Management, Auditing and Corporate Governance, Labor Management, Quality Management, Strategic Management, Project Management, Production Management, Logistics, Risk Management, Hospitals management, Management best practices;

Marketing, Commerce and Tourism: Marketing & International Marketing, Entrepreneurship, Trade and Investment Flows, The Economics of Hospitality

Socio-Economic Studies and Multiculturalism: Sociology; Psychology; Communication studies; Anthropology; Religious Studies; Arts; Literature; Linguistics; Education; Philosophy; Political Science; Medicine; Human geography; History; Law; Design;

Scientific committee:

Presidents:
Professor Dumitru Zaiț, Alexandru Ioan Cuza University of Iași, Romania
Associate Professor Constantin Duguleană, Transilvania University of Brașov, Romania

Members:
Professor Claude Martin, Université Pierre Mendès France de Grenoble, France
Professor Ludmila Sterbova, University of Economics, Prague, Czech Republic
Professor Tawfiq Rkibi, Rector Universidade Europeia, Lisboa, Portugal
Professor Stanka Tonkova, University of National and World Economy, Bulgaria
Professor Blandine Vanderlinden, ICHEC Brussels Management School, Belgium
Associate Professor Constantin Necula, Lucian Blaga University of Sibiu, Romania
Associate Professor Florin Alexandru Luca, Gheorghe Asachi Technical University of Iaşi, Romania
Associate Professor Silvius Stanciu, Dunărea de Jos University of Galați, Romania

Organization Committee:

Director:
Editor-in-Chief: Dan Serghie

Publishing coordinators:
Senior Editor: Adriana Ungureanu
Editor: Dumitru Filipeanu

Members:
Assistant Editor: Diana Aramă
Assistant Editor: Vlad Asoltanei
Assistant Editor: Cristian Marin
Assistant Editor: Claudia Ciobanu

I. Welcome Message

Gabriel BRĂTUCU

Professor, Dean of the Faculty of Economics and Business Administration, Transilvania University of Brașov

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Constantin DUGULEANĂ

Associate Professor, Faculty of Economics and Business Administration, Transilvania University of Brașov

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Prof. Constantin Duguleană thanked the organizing committee for the realisation of the second edition of the SEA conference at the Transilvania University of Brasov and announce that the conference is now a permanent event, each year in November.

II. Keynote Speakers

Gheorghe IALOMIȚIANU

ex Minister in The Ministry of Public Finance of Romania; Associate Professor, Transilvania University of Brașov

Mr Ialomiteanu was involved in a series of projects such as the developing of a simplified taxation and accounting system for small businesses as to ensure the reduction of administrative burdens, bureaucracy and avoid the abuse of the control bodies. He contributed to change the system of allocation of budgetary resources both nationally and locally by introducing financing programs and replacing the previous system of resource allocation by authorizing officers. Another of his project was on improving the social protection system by allocating budgetary resources on equitable criteria and not by reduced taxation rates of tax breaks.

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Mr Ialomiteanu published 11 books on accounting, finance and taxes and over 70 scientific articles in national and international journals of accounting, finance and taxes.

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One of the points Mr Ialomiteanu made during his presentation referred to the relevance and impact of the fiscal and  legal stability. The business community requests and expects from the national and local governments to have a stable environment for thriving business activities. Every new government has to respect and maintain the existent laws and be more reluctant in changing too fast and too much the status quo. Every change could become an obstacle for development not a supporting factor.

Constantin NECULA

Associate Professor, Lucian Blaga University of Sibiu; Scientific Editor, SEA Editorial Department

Mr Constantin Necula is involved in national catechetical projects (Christ shared to children, Choose school), editor of homiletic texts and history of ecclesiastical rhetoric, was involved in assistance projects for persons addicted to substances (President of the Blue Cross in Romania), has been a moderator for Tv and Radio programs and attended several public debates. As an Orthodox priest and metropolitan counsellor in Ardeal,  Mr. Necula participated to different internships in different universities and profile associations in France, Belgium, Italy and Slovenia and with different professional associations and departments in the area (European team of catechesis, The Catholic institute in Paris, Salesian University in Roma).

Moreover, Mr Necula published 60 books as an unique author, 5 books as co-author and over 40 scientific articles (ISI and Scopus), hundreds of press articles.

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Lazarus and the Rich Fool (Luca 16.19-31) or how economics injures the human soul

In the 22nd Sunday after the Pentecost, the Church proposes to us to meditate on the Gospel of Luke (16.19-31), also called the poor Lazarus and the Rich Fool. And I thought not about the unmerciful rich, about them we still miffed as we believed ourselves as merciful. But I thought of the poor us, as we become unforgiving and unloving brothers. Because we are living through the most serious social syndrome of recent years: hatred as a force for progress. A kind of Sovietization of our souls, too grieved and darkened by circumstance of failures. Gospel carries the healing of hate, teaches that neither the rich nor the poor is not without support as he lives.
It should be noted that this parable is spoken before His Resurrection and this changes a bit the context. When the unnamed unmerciful rich asked Abraham to resurrect someone to draw attention of his brothers about the risks of after death, Abraham simply says that even a man coming back from the dead will not change the way of life of those who betray God's love. To discover the truth, the people back than already had Moses and the prophets. Now you understand how serious was the hatred against Christ of those who made Him responsible for all the crap? For even the resurrected Lord does not shatter their opinions, the pile of chaff that feeds insecurity and isolation for the sake of maintain such beliefs. No views but they save the truth, and the truth is Christ. No views will redeem us, only the Truth redeems us, and Christ is the Truth.

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I often wondered, how is so much hatred towards Christ amassed? I think we, Christians, are to be blamed. We offend through our meanness, our self-importance, our spiritual poverty. If we want to restore the image of Christianity among our people we have an obligation to live Christianity. We have the obligation not to turn Christianity into a wall behind which we hide our helplessness, or an alcove for our pointing blame and criticizing. Otherwise we're still the poor unmerciful who have not learned anything from the Saviour’s Resurrection.
There are a lot of sermons on the topic of the riches of the soul, such as the words of Gheronda Iosif Vatopedinul, who highlights the virtues as the true treasures of the soul and who tells us how the kingdom of heaven can only be received as a gift not as a result of an exchange. We should all reflect on the gifts that rescue us from the poverty of our souls.

III. Plenary Conference. Presidium.

Constantin DUGULEANĂ

Associate Professor, Faculty of Economics and Business Administration, Transilvania University of Brașov

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Florin Alexandru LUCA

Associate Professor, Gheorghe Asachi Technical University of Iași and The President of Commission for studying marketing problems from the Romanian Academy - Iasi Branch; Scientific Editor, SEA Editorial Department

Mr. Florin Alexandru Luca began his speech  with greeting messages from Acad. Bogdan Simionescu, Vice-President of the Romanian Academy, and Acad. Mihail Voicu President of the Romanian Academy Branch Iasi.

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His presentation continued with the evocation of a symbol of the Romanian people, Iuliu Maniu a great patriot, a man equally with high moral and spiritual, who led Romania's destiny in the past as Prime Minister. He continued with a picture of the current economic situation and the measures required for the Romania’s development. Thus, he proposed a model of economic development focused on increasing consumption of Romanian goods and and taxation of multinational companies in Romania, yielding additional revenues to the general consolidated budget. Last issues addressed in his speech was the need for sustainable development and using green-marketing in business in order to create superior products, eco-friendly, serving better the customer needs.

Dan SERGHIE

Director, Romanian Foundation for Business Intelligence; Editor-in-Chief, SEA Editorial Department

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The Director of the Romanian Foundation for Business Intelligence highlighter the conference program for the current academic year and announce the events which are to take place in several locations in Romania.
Moreover, he also restated that the vision and strategy of the Foundation to constantly develop the journals and improve the quality of the articles by continuous investment in the team and the pool of collaborators.

Moderator

Adriana UNGUREANU

PhD, Senior Editor, SEA Editorial Department

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IV. Parallel Sessions

Chair

Constantin DUGULEANĂ – Associate Professor, Faculty of Economics and Business Administration, Transilvania University of Brașov
Dan SERGHIE – Director, Romanian Foundation for Business Intelligence; PhD, Editor-in-Chief, SEA Editorial Department
Adriana UNGUREANU – PhD, Senior Editor, SEA Editorial Department

Presentations

Titus SUCIU, Adriana Veronica LITRĂ

FROM AMORAL FINANCIAL MARKETS TO SUSTAINABLE DEVELOPMENT

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Stelian MANOLACHE

THE CONTEMPORARY MIGRATION PHENOMENON – THE (UN) SOLVED PROBLEM OF THE EUROPEAN COMMUNITY?!

 
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It is obvious that the migration wave from the Orient is a challenge for Europe and especially for the Catholic and Protestant countries. Its geopolitical, economic, social, cultural, theological and spiritual significance have hardly any competition in the old evolution of the world, the secularisation from the 17th century or the globalisation from the 21st century. From this perspective, it is necessary to study carefully the migration phenomenon in its assembly, trying to present an integrated and multi-criteria diagnosis, especially due to the fact that the migration phenomenon brings closer to each of us the huge and extremely difficult problem of Muslim radicalisation, together with its cohort of terrorist manifestations endangering the most important human right: the right to life. Our study is intentionally intended to evaluate and commensurate, using Orthodox theological criteria, the impact of the actual migration phenomenon, the life of the Muslim community – umma, related to the Christian community from the multicultural European society. We start from the opposed manner the two sides relate to society, understand freedom and the dialogue between religions.

Carmen Beatrice PĂUNA, Silvia SUMEDREA

PERSPECTIVES OF THE DANUBE COUNTRIES – COOPERATION BEST PRACTICES

 
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The idea of urban development planning for the Danube area, based on a concept of unitary spatial development for the Danube region dates back to 1994 (ARGE SP WG), when experts suggested a unitary development of the Danube cities and harbors. The idea took shape gradually also for another dimensions of Danube Region development.  Thus, subsequent studies identified as the main zonal challenge, the improvement of well-being for all Danube countries (measured by GDP per capita), and as the main solution to increase labor productivity, especially in the less developed states and regions (such as Romania or Bulgaria).

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Given the existing situation and the current challenges, in full compliance with the EU Danube Region Strategy, the paper explores the cooperation possibilities between the Danube countries, focusing on cross-sectoral cooperation and on the institutional and financial framework necessary to implement some priority objectives of the National Strategy for the Romanian Danube Region.

Shayb Hezi AVIRAM

NOBODY IS PLANNING TO FAIL, BUT MANY COMPANIES ARE FAILING BECAUSE OF LACK OF PLANNING

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Real business experiences showed during the years that crisis can be avoided, limited, the risks associated can be mitigated and the failure can be bypassed with the condition that the actions required in such a period are done in the right time, in a sharp, fast and accurate way. A crisis brings intense level of pressure and in these conditions there is no time or room for mistakes. Delays, losing focus and lack of planning will bring a company one step away from failure. The right way to deal with crisis, if some of the required measures were not done in time, is to minimize the losses and manage it in the best way possible. Analysing the biggest and strongest companies in the world, a conclusion arises: the majority of them were in the situation to face huge crises, challenges or threats on the way to their success story. With the right planning and setting the right structure inside the organization, the most negative aspects and impact of crisis can be turned into benefits and opportunities for the company. BUT, for good planning you need good tools and this presentation is all about.

 

Stela JAKOVA

STOCK MARKET RESPONSE TO FISCAL POLICY SHOCKS: EVIDENCE FROM EU COUNTRIES FROM CENTRAL AND EASTERN EUROPE

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Expanding the existing literature regarding the relationship between fiscal policy and sock market, this paper will analyse the response of stock markets from Central and Eastern Europe (Bulgaria, Check Republic, Slovakia, Poland and Romania), to a deviation in fiscal policy by using a Vector Autoregressive model (VAR) for quarterly data, for the period 2004-2015. The effect of crisis over stock market performance is significantly negative for all analysed countries, while governmental expenditure increased in Bulgaria, Check Republic, Slovakia and Romania, and governmental revenues increased only in Check Republic, Hungary and Slovakia. The paper highlights that an increase of stock market performance leads to a decrease of governmental expenditure in Slovakia, Romania, Check Republic and Bulgaria, due to the existence of a performant private sector which comes and compensates the investments. The Romanian’s governmental expenditure decreased considerably in comparison with other countries. Also, in Poland case, there is no relation between stock market performance and governmental expenditure.

 

Victor Nwaoba ITUMO

FOOD SECURITY DYNAMICS

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The paper provides insight into various definitive concepts of food security. It explains the dynamics of food security with the most important factors when discussing food security issues. It would do an assessment of global food security shortages highlighting the countries that are currently most affected by hunger and scarcity of food. The paper outlines the dangers of food scarcity, both immediate negative effects and longtime effects. The paper highlights hindrances and impediments to food security and sufficiency including environmental, atmospheric as well as man-made causes. The research approach or methodology is to do a holistic assessment of the incisive issues listed above regarding food security and subject them to holistic analysis with a view to proffering suggestions and recommendations that would assist with ensuring food security the world over.

 

Brîndușa COVACI

CORRELATION BETWEEN PUBLIC FUNDING AND NON-FERROUS INDUSTRY. EVIDENCE FROM CEE AND ROMANIA


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The paper aims at presenting important approaches of the influence of the public funding to industry, especially non-ferrous, in the Countries from Eastern Europe (CEE) and Romania. Studies presented in the paper show that the industry funding had been sustained by the European Commission in the community area, but particularly in CEE area. The impact of industry funding will never be exactly measured, but important data can be presented in order to foresee the future development of the European industry. Specific for non-ferrous industry, in the article there are presented important items, as turnover, value added cost, exports, production, which are correlated to EU funds absorption in order to measure the efficiency of the public funding for 2007-2013 period (national and EU funds) and the welfare of the CEE and Romanian non-ferrous sector.

Andrei-Răzvan CRIȘAN

AN ASSESSMENT OF THE TRANSPARENCY LEVEL IN ROMANIAN PUBLIC UNIVERSITIES

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Transparency in the public sector is of paramount importance for the general sentiment of trust in the system itself, as public servants are publicly accountable for the use of and effects on public resources. In this respect, ensuring an increase in transparency would allow these public servants to discharge accountability accordingly and would provide the necessary frame for assessment of public resource use from stakeholders. This paper aims to determine whether transparency levels are adequate in the case of Romanian public universities, using a refined assessment tool which consists of multiple criteria based on principles and required elements for the reduction of information asymmetry. Our findings show that overall, in the case of Romanian public universities, the transparency level is high and there is a prerequisite to ensure the fair judgement from stakeholders.

Emanuela Maria AVRAM

THE RELATIONSHIP BETWEEN THE UNIVERSITY IMAGE AND STUDENTS' WILLINGNESS TO RECOMMEND IT

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Any higher education institution builds an image on the market which contributes to the attraction of quality students. The purpose of this paper is to emphasize the relationship between the university image and students' trust - manifested through their willingness to recommend the university. Data was collected from a significant number of respondents - higher education students studying economics in Romania, in other words 500 questionnaires were analysed. The findings show that students’ personal experience and rumours contribute to the image formation about the higher education institution and greatly influences their willingness to further recommend it therefore this becomes an indicator of the academic performance and success.

Ștefan-Dragoș CÎRSTEA, Călin MOLDOVAN TESELIOS

INFLUENCE OF ADVERTISING ON THE WAY OF ACTION IN THE ACQUISITION OF OVER THE-COUNTER DRUGS

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Advertising of the Over-the-counter drugs is a growing segment. Our research aims to identify the main factors involved in making decisions for the purchase of OTC drugs and to identify what are the ways of informing consumers for this process. To test the hypotheses, a number of statistical tools such as factor analysis, Shapiro-Wilk and Mann-Whitney U tests have been used. The analyzed factors were: (A) doctor’s choice , (b) former own experience, (c) pharmacist’s advice, (d) information stated on the prospectus, (e) opinion of people who bought that drug, (f) opinion of colleagues, friends, relatives, (g) price, (h) brand, manufacturer, (i) information from advertising, (j) quality of advertising. For our analysis, we focused on two main populations: students and employed educated people. The main conclusion of this paper is that recent exposure to OTC advertising is likely to change both related behaviors and decision grids.

Larisa GAVRILĂ, Constantin BRAN, Sorin IONESCU

THE COST OF SOFTWARE PERSONALIZATION

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Software personalization services are being asked for more frequently by large enterprise customers. The main reason behind this is to gain competitive advantage or to adapt the software to existent complex process structure and also to be able to integrate the software in existent IT infrastructure. Suppliers have started to provide customized applications for their customers but these customizations come with additional costs. Revenues and costs associated with software personalization are not clearly identified in distinct accounts within the accounting system so it becomes a challenge to identify them. This article looks into the annual reports of three software companies listed on NASDAQ stock market. The main target would be to identify types of expenses associated with software customization activities and their magnitude in the total cost. 

Anamaria-Cristina ANDREI, Irene-Elena PAPUC

A SUSTAINABLE URBAN MOBILITY PLAN - SOLUTION FOR A CITY OF THE FUTURE?


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A Sustainable Urban Mobility Plan (SUMP) is a strategic document and an instrument of development policy, complementary to the General Urban Plan (GUP) using a transport model (sofware simulation), aimed at improving accessibility and better integration of different modes of mobility and transport in Bucharest-Ilfov region. It aims to achieve, during 2016-2030, an efficient transport system, integrated, sustainable and safe, to promote economic, social and territorial cohesion and to ensure a better quality of life, including a list of measures / projects to improve mobility in the short, medium and long term. Also Sustainable Urban Mobility Plan (SUMP) is a pre-condition for financing from European funds 2014-2020 (ROP and Operational Programme Large infrastructure).

Adina-Roxana MUNTEANU, Ioan-Vlăduț NUȚU

THE PRICE DYNAMICS ON THE ORGANIC MARKET IN ROMANIA BETWEEN 2010 AND 2015

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For a correct functioning of a market, prices represent vital information. As the organic agricultural market is much younger than the conventional agricultural market, the prices for organic agricultural commodities tend to be less transparent than those of the conventional commodities. In Romania there are no published informational bulletins dedicated to organic prices. In order to try to fill in the informational gap, this paper reviews the evolution of prices of wheat on both conventional and organic markets between 2010 and 2015 in Romania and at EU level. Furthermore, the paper discusses the importance of the transparency of prices for the proper functioning of the market and reviews some of the available organic price information in USA and EU.

Ariadna-Ioana JURAVLE (GAVRA), Constantin SASU, Loredana TEREC-VLAD

THE DESTINATION IMAGE OF BUCOVINA AMONG ROMANIAN TOURISTS

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The aim of this article is to identify the destination image of Bucovina among Romanian tourists. Bucovina is one of the most important tourist destinations of Romania, it is located in the North Eastern region of Romania and tourism has the potential to provide significant support for economic development of this region. This economic development may occur if the elements of tourism are well-managed. One of the factors influencing the success of a destination is its image. Earlier studies showed the importance of destination image, even though no studies have been conducted for Bucovina to identify the image of this destination. To implement this study, we used survey as the research method and the questionnaire as our research tool. We conducted the content analysis of responses to open questions. The items were included into a broader questionnaire although this article comprises just the qualitative research in which we included emergent coding.

Liliana DUGULEANĂ, Constantin DUGULEANĂ

MODELE ECONOMICE DINAMICE

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Marius ANDREESCU, Andra PURAN

THE PRINCIPLE OF PRIORITY OF THE EUROPEAN UNION’S LAW. LEGAL CONSEQUENCES 2015

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For the national courts of law the aspects coming out from the principle of priority of the European Union law compared with the national law, are extremely important because the national judge will be many times in the position of deciding if he has to apply a community norm, and if yes, which is the procedure to follow. In this study we analyze some of the important aspects such as the contents of the principle of priority in European Union law compared with the national law, but also particular aspects, such as the relationship regarding the community law norms on one side, and the norms regarding the constitutions of the member states, on the other side. The obligation of the law courts to interpret the internal law in compliance with the European Union law results from the jurisprudence of the European Court of Justice. In this study the main aspects of this obligation are shown and also the rule for the procedural autonomy, acknowledged by the national judge that is applying the community law norms with the purpose to ensure the efficiency of these dispositions.

 

Radu-Daniel LOGHIN

AN ETYMOLOGICAL APPROACH TO THE MOLDAVIAN CHART OF ACCOUNTS

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Empirical research in accounting history can help the scholar gain a better insight into the various cultural influences that shape the reasoning of accounting professionals. An empirical approach to accounting history can provide an additional dimension to the context which shapes the underlying principles and practices. For the purpose of this paper, an etymological analysis was performed on the chart of accounts from the Republic of Moldova since March 2015, with the purpose of identifying the various layers of the accounting terminology and their probable corresponding periods in history. The research reveals a surprising linguistic profile which has not been influenced significantly by the Soviet Union, with major influences being drawn from the 19th and early 20th centuries.

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Posters

Iulian APOSTU – FEMININE RESOURCES OF POWER

Aida P. CATANĂ, Daniela MANEA, Emilia ȚIȚAN - THE SUSTAINABLE DEVELOPMENT OF THE BRASOV GROWTH POLE

Mariana C. JUGĂNARU, Kamer Ainur M. AIVAZ, Ion Danut I. JUGĂNARU - SIGNIFICANT MOMENTS IN THE HISTORY AND EVOLUTION OF THE TOURISTIC CITY OF CONSTANTA AND ANTICIPATION OF THE NUMBER OF ARRIVED TOURISTS USING ARIMA MODELS

V. Festive Dinner & Visiting Brasov (Touristic program)

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