NORD 1 Conference Proceedings

INTERDISCIPLINARY APPROACHES BETWEEN TRADITIONAL AND MODERN METHODS
ISBN 978-606-624-946-1
Host: ROMANIAN ACADEMY, Branch IAŞI
Date: April 24th – 25th, 2015

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START:
April 24, 2015
DURATION:
CLOSED
ID:
ISBN 978-606-624-946-1

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Proceedings

1st NORD Conference Proceedings
The SEA Event series launches NORD Events: NETWORKING. OBSERVING. RETHINKING. DISRUPTING.

The printed edition of this volume disseminates scientific articles within sections of the 1st International Conference of the NORD events (SEA7), ”INTERDISCIPLINARY APPROACHES BETWEEN TRADITIONAL AND MODERN METHODS”.
Location:  ROMANIAN ACADEMY, Branch IAŞI
Retrospective: LINK
Organizers: ROMANIAN FOUNDATION FOR BUSINESS INTELLIGENCE & ROMANIAN ACADEMY, Iasi Branch – Committee studying marketing problems (http://www.acad.ro/)

Scientific Committee

Board of Directors
Professor Duitru ZAIT – Alexandru Ioan Cuza University of Iasi
Associate Professor Florin Alexandru LUCA – Romanian Academy
Director PhD Dan SERGHIE – Romanian Foundation for Business Intelligence

Members
Professor Claude Martin – Université Pierre Mendès France de Grenoble, France
Professor Tawfiq Rkibi – ISLA Campus Lisboa, Portugal
Professor Alain Spalanzani – Université Pierre Mendès France de Grenoble, France
Professor Ludmila Sterbova – University of Economics, Prague, Czech Republic
Professor Stanka Tonkova – University of National and World Economy, Bulgaria
Professor Blandine Vanderlinden – ICHEC Brussels Management School, Belgium
Professor Adriana Manolică – Alexandru Ioan Cuza University of Iași, Romania
Professor Constantin Sasu – Alexandru Ioan Cuza University of Iași, Romania
Associate Professor Irina Teodora Manolescu – Alexandru Ioan Cuza University of Iași, Romania

 

INTERDISCIPLINARY APPROACHES BETWEEN TRADITIONAL AND MODERN METHODS

Collective Volume of Scientific Papers

Editor: PhD Dan SERGHIE, Director of Romanian Foundation for Business Intelligence
Print: ISBN 978-606-624-946-1
Online: Free online access
CONTENTS:

 

Geanina S. BANU, Andreea DUMITRESCU, Anca A. PURCĂREA

RISKS RELATED TO INNOVATION PROCESS IN SMEs

(Pages 13-19)

 

Ovidiu-Aurel GHIUȚĂ

THE CONNECTION BETWEEN BRAND AND VOTE EXPLANATORY MODELS

(Pages 21-28)

 

Ovidiu-Aurel GHIUȚĂ

MARKETING EVOLUTION: FROM MARKETING TO BRANDING

(Pages 29-38)

 

Kamarul Ariffin MANSOR, Wan Irham ISHAK

FORECASTING TOURIST ARRIVALS TO LANGKAWI ISLAND MALAYSIA

(Pages 39-46)

 

Armand Eugen PASARICA, Mioara POPESCU

PREDICTION OF THE GDP IN ROMANIA USING NEURAL NETWORKS

(Pages 47-60)

 

Shaqir M. REXHEPI

CONTROL ENVIRONMENT IN KOSOVO PUBLIC INSTITUTIONS

(Pages 61-66)

 

Cezar SCARLAT

ORGANIZATION AND ITS LIMITS: THREE MAJOR MANAGERIAL IMPLICATIONS

(Pages 67-74)

 

Antonia TRIFU, Florin PELIN, Oliver BATAR

PSYCHOLOGICAL ASPECTS OF THE TRAINING CLIMBING ATHLETES IN ROMANIA

(Pages 75-78)

 

Simona TRIFU, Eduard George CARP, Daniela BRAILEANU

ATTITUDINAL BEHAVIOUR CHANGES IN SICKNESS – THE DOCTOR’S IMAGO AND THE IMPACT OVER THERAPEUTICAL ALLIANCE

(Pages 79-82)