INTERDISCIPLINARY APPROACHES BETWEEN TRADITIONAL AND MODERN METHODS ISBN 978-606-624-946-1 Host: ROMANIAN ACADEMY, Branch IAŞI Date: April 24th – 25th, 2015
Categories
Proceedings1st NORD Conference Proceedings
The SEA Event series launches NORD Events: NETWORKING. OBSERVING. RETHINKING. DISRUPTING.
The printed edition of this volume disseminates scientific articles within sections of the 1st International Conference of the NORD events (SEA7), ”INTERDISCIPLINARY APPROACHES BETWEEN TRADITIONAL AND MODERN METHODS”.
Location: ROMANIAN ACADEMY, Branch IAŞI
Retrospective: LINK
Organizers: ROMANIAN FOUNDATION FOR BUSINESS INTELLIGENCE & ROMANIAN ACADEMY, Iasi Branch – Committee studying marketing problems (http://www.acad.ro/)
Scientific Committee
Board of Directors
Professor Duitru ZAIT – Alexandru Ioan Cuza University of Iasi
Associate Professor Florin Alexandru LUCA – Romanian Academy
Director PhD Dan SERGHIE – Romanian Foundation for Business Intelligence
Members
Professor Claude Martin – Université Pierre Mendès France de Grenoble, France
Professor Tawfiq Rkibi – ISLA Campus Lisboa, Portugal
Professor Alain Spalanzani – Université Pierre Mendès France de Grenoble, France
Professor Ludmila Sterbova – University of Economics, Prague, Czech Republic
Professor Stanka Tonkova – University of National and World Economy, Bulgaria
Professor Blandine Vanderlinden – ICHEC Brussels Management School, Belgium
Professor Adriana Manolică – Alexandru Ioan Cuza University of Iași, Romania
Professor Constantin Sasu – Alexandru Ioan Cuza University of Iași, Romania
Associate Professor Irina Teodora Manolescu – Alexandru Ioan Cuza University of Iași, Romania
INTERDISCIPLINARY APPROACHES BETWEEN TRADITIONAL AND MODERN METHODS
Collective Volume of Scientific Papers
Editor: PhD Dan SERGHIE, Director of Romanian Foundation for Business Intelligence
Print: ISBN 978-606-624-946-1
Online: Free online access
CONTENTS:
Geanina S. BANU, Andreea DUMITRESCU, Anca A. PURCĂREA
RISKS RELATED TO INNOVATION PROCESS IN SMEs
Ovidiu-Aurel GHIUȚĂ
THE CONNECTION BETWEEN BRAND AND VOTE EXPLANATORY MODELS
Ovidiu-Aurel GHIUȚĂ
MARKETING EVOLUTION: FROM MARKETING TO BRANDING
Kamarul Ariffin MANSOR, Wan Irham ISHAK
FORECASTING TOURIST ARRIVALS TO LANGKAWI ISLAND MALAYSIA
Armand Eugen PASARICA, Mioara POPESCU
PREDICTION OF THE GDP IN ROMANIA USING NEURAL NETWORKS
Shaqir M. REXHEPI
CONTROL ENVIRONMENT IN KOSOVO PUBLIC INSTITUTIONS
Cezar SCARLAT
ORGANIZATION AND ITS LIMITS: THREE MAJOR MANAGERIAL IMPLICATIONS
Antonia TRIFU, Florin PELIN, Oliver BATAR
PSYCHOLOGICAL ASPECTS OF THE TRAINING CLIMBING ATHLETES IN ROMANIA
Simona TRIFU, Eduard George CARP, Daniela BRAILEANU
