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SEA 13 – INTERNATIONAL CONFERENCE ON ECONOMIC EXPERIENCES @ Transilvania University of Brașov

SEA 13
SEA Conferences
SEA Editorial Department
August 10, 2020
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SEA 13 – INTERNATIONAL CONFERENCE ON ECONOMIC EXPERIENCES @ Transilvania University of Brașov

The conference is particularly focused, but not limited to the following panels: Economics; Management; Marketing, Commerce and Tourism; Socio-Economic Studies and Multiculturalism.

Scientific committee

Presidents:
Associate Professor Constantin DUGULEANĂ, Transilvania University of Brașov
Director Dan SERGHIE, Romanian Foundation for Business Intelligence

Members:
Professor Dumitru ZAIȚ, Alexandru Ioan Cuza University of Iași (RO)
Professor Claude MARTIN, Université Pierre Mendès France de Grenoble (FR)
Professor Ludmila STERBOVA, University of Economics, Prague, Czech Republic
Professor Tawfiq RKIBI, Rector Universidade Europeia, Lisboa (PT)
Professor Stanka TONKOVA, University of National and World Economy (BG)
Professor Blandine VANDERLINEN, ICHEC Brussels Management School (BE)
Professor Constantin SASU, Alexandru Ioan Cuza University of Iași (RO)
Associate Professor Constantin NECULA, Lucian Blaga University of Sibiu (RO)

Editorial Board

Editor-in-chief:
PhD Dan SERGHIE, Romanian Foundation for Business Intelligence

Scientific Editors:
Economics & Management
Associate Professor Irina MANOLESCU, Alexandru Ioan Cuza University of Iași
Professor Daniela AGHEORGHIESEI, Alexandru Ioan Cuza University of Iași
Economics & Marketing
Professor Adriana MANOLICĂ, Alexandru Ioan Cuza University of Iași
Associate Professor Florin Alexandru LUCA, Gheorghe Asachi Technical University of Iaşi
Associate Professor Ovidiu Aurel GHIUȚĂ, Ștefan cel Mare University of Suceava
Studies in Theology, Ethics and Culture
Associate Professor Constantin NECULA, Lucian Blaga University of Sibiu
Engineering
Professor Silvius STANCIU, Dunărea de Jos University of Galați
Linguistics
Associate Professor Daniela ENE, Gheorghe Asachi Technical University of Iași
Economics & Anthropology
Associate Professor Angelica NECULĂESEI, Alexandru Ioan Cuza University of Iași
Social Science, Journalism & Public Relations
Associate Professor Blanca GRAMA, Lucian Blaga University of Sibiu
Psychology & Education
Lecturer Silvia FĂT, The University of Bucharest

Senior Editor:
PhD Adriana UNGUREANU, The Romanian Foundation for Business Intelligence, România

Organizing Committee

FRIA Director:
Editor-in-Chief: Dan SERGHIE

Hosts coordinator (Transilvania University of Brasov):
Associate Professor Constantin DUGULEANĂ

Members of the Organization Committee (Romanian Foundation for Business Intelligence):
Senior Editor: Adriana UNGUREANU
Assistant Editor: Diana ARAMĂ
Assistant Editor: Vlad ASOLTANEI
Assistant Editor: Cristian MARIN

SEA 13 PROGRAMME

SEA 13 PROGRAMME

17th-18th November, 2017

Download

Welcome messages

Constantin Duguleană @ SEA13
Alexandru Florin Luca @ SEA13
Adriana Ungureanu @ SEA13
Dan Serghie @ SEA13

Constantin DUGULEANĂ,

Associate Professor, Transilvania University of Brașov

Florin Alexandru LUCA,

Associate Professor, The Romanian Academy

Dan SERGHIE,

Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU,

Senior Editor, The Romanian Foundation for Business Intelligence

Oral presentations

Constantin ANGHELACHE, Mădălina, Gabriela ANGHEL – ANALYSIS OF THE EVOLUTION OF THE GROSS DOMESTIC PRODUCT OF ROMANIA USING DEFLATED DATA

This paper treats the evolution of Romanian economy, measured through the value of the Gross Domestic Product, altered by deflation methods. The authors assume that deflation will ensure the comparable character of data included in the study, for time and space-oriented analyses. The analysis approached the following topics: the GDP of Romania during the last ten years, the annual growth rate, the evolutions in constant price, the evolution of the indicator related to agriculture, constructions, industrial production, contribution of public administration and services. Also, the evolution of the GDP per capita is evaluated. The research instruments used include graphical presentations, commented and discussed in detail by the authors. The complexity of the analyses makes possible to better understand the status and evolutions of Romania, from the economic viewpoint, across the considered time interval. The deflation in based on the inflation (price index) and assures the possibility to compare the Gross Domestic Product obtained by Romania during a period.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

Corina ŢIFREA, Raluca COSTACHE, Andreea IONEL – MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT

Due to the special attention it receives in society, sport has ceased being a preoccupation like any other and started having a separate place in people’s minds (Stichweh, 1995). As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the highly researched themes in the literature, Byers et al. (2012), noting the existence of a wide range of scientific journals devoted to this subject. The question that still raises debates is whether marketing of sport should be a distinct case of marketing or marketing remains the same irrespective of the product to which it is applied, whether it is sports, the sale of consumables, insurance, medicine, agro-food industry and others . It is less important which approach prevails, since it is essential that marketing is to add value to the brand of the sports organization that practices it. A lot of people and organizations represent a part of the sport world, entering reciprocal relationships, from which value is produced, being offered to the market in the form of different products: matches, meetings, struggles, athletes (products of clubs where they are legitimate, as well as their instructors and the rest of the staff), palpable goods bearing their favorite club or athlete logo, such as balls, shirts or any other type of sports equipment, sports television shows, newspapers and specialised magazines, online platforms, music, movies and more.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

Alexandru Lucian MIHAI – SPORT MARKETING OPPORTUNITIES

A market opportunity is a situation where a new or modified product or service can be introduced that meets an unfulfilled sport consumer need. The sport marketing framework describes the stages of sport marketing: identifying sport marketing opportunities, developing a sport marketing strategy, planning the sport marketing mix, and implementing and controlling the sport marketing strategy. The first step in identifying sport marketing opportunities is to analyse the internal and external environment using the tools of SWOT analysis (with external environment analysis) and competitor analysis (with the Five Forces analysis). The second step in identifying sport marketing opportunities is to conduct an analysis of the organisation. This requires four tools: the Mission Statement; Vision Statement; Organisational Objectives; and Stakeholder Analysis. The third step in identifying sport marketing opportunities involves acquiring information about the sport market and consumers. Market research is the process of collecting information in order to learn about the marketplace and what consumers in general, and a sport organisation’s customers specifically, want. It involves two kinds of information: quantitative or numerical, and qualitative or non-numerical.

Corina ŢIFREA, Raluca COSTACHE, Andreea IONEL – MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT

Due to the special attention it receives in society, sport has ceased being a preoccupation like any other and started having a separate place in people’s minds (Stichweh, 1995). As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the highly researched themes in the literature, Byers et al. (2012), noting the existence of a wide range of scientific journals devoted to this subject. The question that still raises debates is whether marketing of sport should be a distinct case of marketing or marketing remains the same irrespective of the product to which it is applied, whether it is sports, the sale of consumables, insurance, medicine, agro-food industry and others . It is less important which approach prevails, since it is essential that marketing is to add value to the brand of the sports organization that practices it. A lot of people and organizations represent a part of the sport world, entering reciprocal relationships, from which value is produced, being offered to the market in the form of different products: matches, meetings, struggles, athletes (products of clubs where they are legitimate, as well as their instructors and the rest of the staff), palpable goods bearing their favorite club or athlete logo, such as balls, shirts or any other type of sports equipment, sports television shows, newspapers and specialised magazines, online platforms, music, movies and more.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

Tatiana BULIMAGA, Carmen ARUȘTEI, Irina MANOLESCU – DEVELOPMENT PROJECTS SUSTAINABILITY FROM UNIVERSITIES WITHIN STRUCTURAL CHANGE CONTEXT

The university system suffered suddenly changes in order to relate to European framework, therefore the need for developing a strategic approach funded through projects had emerged. The projects – having a net contribution to university vitality – helped universities to develop a more diverse service offer, to improve them pecuniary and physical resources, to develop staff and university beneficiaries’ competences and finally to internationalization. However, very often the sustainability of these projects was attainted because of the inherent short-term orientation, the lack of a strategic direction and also because of rushing to attract external funds even though the real needs were not covered. This study uses an extended documentation: projects documents, funds application guides, programmes and grants from university and research field, and also interviews with project managers and other employees involved in these projects. The conclusions suggest increasing the projects sustainability using the good practices encountered within the universities studied.

Alexandru Lucian MIHAI – SPORT MARKETING OPPORTUNITIES

A market opportunity is a situation where a new or modified product or service can be introduced that meets an unfulfilled sport consumer need. The sport marketing framework describes the stages of sport marketing: identifying sport marketing opportunities, developing a sport marketing strategy, planning the sport marketing mix, and implementing and controlling the sport marketing strategy. The first step in identifying sport marketing opportunities is to analyse the internal and external environment using the tools of SWOT analysis (with external environment analysis) and competitor analysis (with the Five Forces analysis). The second step in identifying sport marketing opportunities is to conduct an analysis of the organisation. This requires four tools: the Mission Statement; Vision Statement; Organisational Objectives; and Stakeholder Analysis. The third step in identifying sport marketing opportunities involves acquiring information about the sport market and consumers. Market research is the process of collecting information in order to learn about the marketplace and what consumers in general, and a sport organisation’s customers specifically, want. It involves two kinds of information: quantitative or numerical, and qualitative or non-numerical.

Corina ŢIFREA, Raluca COSTACHE, Andreea IONEL – MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT

Due to the special attention it receives in society, sport has ceased being a preoccupation like any other and started having a separate place in people’s minds (Stichweh, 1995). As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the highly researched themes in the literature, Byers et al. (2012), noting the existence of a wide range of scientific journals devoted to this subject. The question that still raises debates is whether marketing of sport should be a distinct case of marketing or marketing remains the same irrespective of the product to which it is applied, whether it is sports, the sale of consumables, insurance, medicine, agro-food industry and others . It is less important which approach prevails, since it is essential that marketing is to add value to the brand of the sports organization that practices it. A lot of people and organizations represent a part of the sport world, entering reciprocal relationships, from which value is produced, being offered to the market in the form of different products: matches, meetings, struggles, athletes (products of clubs where they are legitimate, as well as their instructors and the rest of the staff), palpable goods bearing their favorite club or athlete logo, such as balls, shirts or any other type of sports equipment, sports television shows, newspapers and specialised magazines, online platforms, music, movies and more.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

Radu-Daniel LOGHIN – THE IMPACT OF AUDITOR AFFILIATION ON FINANCIAL STATEMENT RELEVANCE

The role of the audit report is to provide a level of trust to the professional judgment behind the financial statements of a company. The market for audit services is not a homogenous one, and large audit partners known as the Big 4 dominate with their partner networks in both developed and emerging markets. The scientific literature provides a rich background of studies linking auditor affiliation and auditor independence. The current exploratory paper tries to approach the issue of auditor independence and affiliation by drawing on the Ohlson model for a sample of 552 firm-year observations from the Borsa Istanbul, covering the 2014 and 2015 financial periods. The results reveal a strong correlation for the year 2015 between the Big 4 affiliation and the value of the equities, possibly suggesting a correlation between auditor independence and financial statement relevance.

Tatiana BULIMAGA, Carmen ARUȘTEI, Irina MANOLESCU – DEVELOPMENT PROJECTS SUSTAINABILITY FROM UNIVERSITIES WITHIN STRUCTURAL CHANGE CONTEXT

The university system suffered suddenly changes in order to relate to European framework, therefore the need for developing a strategic approach funded through projects had emerged. The projects – having a net contribution to university vitality – helped universities to develop a more diverse service offer, to improve them pecuniary and physical resources, to develop staff and university beneficiaries’ competences and finally to internationalization. However, very often the sustainability of these projects was attainted because of the inherent short-term orientation, the lack of a strategic direction and also because of rushing to attract external funds even though the real needs were not covered. This study uses an extended documentation: projects documents, funds application guides, programmes and grants from university and research field, and also interviews with project managers and other employees involved in these projects. The conclusions suggest increasing the projects sustainability using the good practices encountered within the universities studied.

Alexandru Lucian MIHAI – SPORT MARKETING OPPORTUNITIES

A market opportunity is a situation where a new or modified product or service can be introduced that meets an unfulfilled sport consumer need. The sport marketing framework describes the stages of sport marketing: identifying sport marketing opportunities, developing a sport marketing strategy, planning the sport marketing mix, and implementing and controlling the sport marketing strategy. The first step in identifying sport marketing opportunities is to analyse the internal and external environment using the tools of SWOT analysis (with external environment analysis) and competitor analysis (with the Five Forces analysis). The second step in identifying sport marketing opportunities is to conduct an analysis of the organisation. This requires four tools: the Mission Statement; Vision Statement; Organisational Objectives; and Stakeholder Analysis. The third step in identifying sport marketing opportunities involves acquiring information about the sport market and consumers. Market research is the process of collecting information in order to learn about the marketplace and what consumers in general, and a sport organisation’s customers specifically, want. It involves two kinds of information: quantitative or numerical, and qualitative or non-numerical.

Corina ŢIFREA, Raluca COSTACHE, Andreea IONEL – MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT

Due to the special attention it receives in society, sport has ceased being a preoccupation like any other and started having a separate place in people’s minds (Stichweh, 1995). As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the highly researched themes in the literature, Byers et al. (2012), noting the existence of a wide range of scientific journals devoted to this subject. The question that still raises debates is whether marketing of sport should be a distinct case of marketing or marketing remains the same irrespective of the product to which it is applied, whether it is sports, the sale of consumables, insurance, medicine, agro-food industry and others . It is less important which approach prevails, since it is essential that marketing is to add value to the brand of the sports organization that practices it. A lot of people and organizations represent a part of the sport world, entering reciprocal relationships, from which value is produced, being offered to the market in the form of different products: matches, meetings, struggles, athletes (products of clubs where they are legitimate, as well as their instructors and the rest of the staff), palpable goods bearing their favorite club or athlete logo, such as balls, shirts or any other type of sports equipment, sports television shows, newspapers and specialised magazines, online platforms, music, movies and more.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

Ioana GUTU – MANAGEMENT PECULIARITIES FOR THE PRACTICE OF BUSINESS DIPLOMACY

As part of the top management actions, business diplomacy involves keeping the relations of the multinational corporations with foreign government representatives, NGOs, coalitions and other entities that are not companies, with the purpose of building business relations in an international environment. The research aims for better describing the actions and consequences on a decisional level for the managers that act as business diplomats within the companies they represent. Since it is not clear how the multinational corporations conduct business diplomacy, a term often confused or mixed with corporate diplomacy, the article will use an extensive business literature review, in order to define any similarities and differences in practice, specific for the international business environment. The results will show that the international relations among the two environments studied, corporate and other representatives, show a strong dependence on the company mission and organizational behavior, as well as the national and international law, but also of the manager’s background and international experience.

Radu-Daniel LOGHIN – THE IMPACT OF AUDITOR AFFILIATION ON FINANCIAL STATEMENT RELEVANCE

The role of the audit report is to provide a level of trust to the professional judgment behind the financial statements of a company. The market for audit services is not a homogenous one, and large audit partners known as the Big 4 dominate with their partner networks in both developed and emerging markets. The scientific literature provides a rich background of studies linking auditor affiliation and auditor independence. The current exploratory paper tries to approach the issue of auditor independence and affiliation by drawing on the Ohlson model for a sample of 552 firm-year observations from the Borsa Istanbul, covering the 2014 and 2015 financial periods. The results reveal a strong correlation for the year 2015 between the Big 4 affiliation and the value of the equities, possibly suggesting a correlation between auditor independence and financial statement relevance.

Tatiana BULIMAGA, Carmen ARUȘTEI, Irina MANOLESCU – DEVELOPMENT PROJECTS SUSTAINABILITY FROM UNIVERSITIES WITHIN STRUCTURAL CHANGE CONTEXT

The university system suffered suddenly changes in order to relate to European framework, therefore the need for developing a strategic approach funded through projects had emerged. The projects – having a net contribution to university vitality – helped universities to develop a more diverse service offer, to improve them pecuniary and physical resources, to develop staff and university beneficiaries’ competences and finally to internationalization. However, very often the sustainability of these projects was attainted because of the inherent short-term orientation, the lack of a strategic direction and also because of rushing to attract external funds even though the real needs were not covered. This study uses an extended documentation: projects documents, funds application guides, programmes and grants from university and research field, and also interviews with project managers and other employees involved in these projects. The conclusions suggest increasing the projects sustainability using the good practices encountered within the universities studied.

Alexandru Lucian MIHAI – SPORT MARKETING OPPORTUNITIES

A market opportunity is a situation where a new or modified product or service can be introduced that meets an unfulfilled sport consumer need. The sport marketing framework describes the stages of sport marketing: identifying sport marketing opportunities, developing a sport marketing strategy, planning the sport marketing mix, and implementing and controlling the sport marketing strategy. The first step in identifying sport marketing opportunities is to analyse the internal and external environment using the tools of SWOT analysis (with external environment analysis) and competitor analysis (with the Five Forces analysis). The second step in identifying sport marketing opportunities is to conduct an analysis of the organisation. This requires four tools: the Mission Statement; Vision Statement; Organisational Objectives; and Stakeholder Analysis. The third step in identifying sport marketing opportunities involves acquiring information about the sport market and consumers. Market research is the process of collecting information in order to learn about the marketplace and what consumers in general, and a sport organisation’s customers specifically, want. It involves two kinds of information: quantitative or numerical, and qualitative or non-numerical.

Corina ŢIFREA, Raluca COSTACHE, Andreea IONEL – MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT

Due to the special attention it receives in society, sport has ceased being a preoccupation like any other and started having a separate place in people’s minds (Stichweh, 1995). As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the highly researched themes in the literature, Byers et al. (2012), noting the existence of a wide range of scientific journals devoted to this subject. The question that still raises debates is whether marketing of sport should be a distinct case of marketing or marketing remains the same irrespective of the product to which it is applied, whether it is sports, the sale of consumables, insurance, medicine, agro-food industry and others . It is less important which approach prevails, since it is essential that marketing is to add value to the brand of the sports organization that practices it. A lot of people and organizations represent a part of the sport world, entering reciprocal relationships, from which value is produced, being offered to the market in the form of different products: matches, meetings, struggles, athletes (products of clubs where they are legitimate, as well as their instructors and the rest of the staff), palpable goods bearing their favorite club or athlete logo, such as balls, shirts or any other type of sports equipment, sports television shows, newspapers and specialised magazines, online platforms, music, movies and more.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

Emanuela Maria AVRAM – NEW FORMS OF INTERACTION IN HIGHER EDUCATION

Interactivity in the academic environment is a key element of the communication policy of higher education institutions. In the teaching-learning process, mobile technology creates interactivity and offers the ability to access learning resources anywhere and anytime. The main objective of this study is to highlight the importance of mobile technology in the communication and learning process in academia. The results reveal that learning activities which are engaged in the university classroom could be continued and developed through mobile interaction which has become a great tool for the higher education institutions to communicate virtually with anyone despite physical distance. Mobile technologies offer new ways of creating and disseminating knowledge and can be used to improve the overall learning experience of students and teachers.

Ioana GUTU – MANAGEMENT PECULIARITIES FOR THE PRACTICE OF BUSINESS DIPLOMACY

As part of the top management actions, business diplomacy involves keeping the relations of the multinational corporations with foreign government representatives, NGOs, coalitions and other entities that are not companies, with the purpose of building business relations in an international environment. The research aims for better describing the actions and consequences on a decisional level for the managers that act as business diplomats within the companies they represent. Since it is not clear how the multinational corporations conduct business diplomacy, a term often confused or mixed with corporate diplomacy, the article will use an extensive business literature review, in order to define any similarities and differences in practice, specific for the international business environment. The results will show that the international relations among the two environments studied, corporate and other representatives, show a strong dependence on the company mission and organizational behavior, as well as the national and international law, but also of the manager’s background and international experience.

Radu-Daniel LOGHIN – THE IMPACT OF AUDITOR AFFILIATION ON FINANCIAL STATEMENT RELEVANCE

The role of the audit report is to provide a level of trust to the professional judgment behind the financial statements of a company. The market for audit services is not a homogenous one, and large audit partners known as the Big 4 dominate with their partner networks in both developed and emerging markets. The scientific literature provides a rich background of studies linking auditor affiliation and auditor independence. The current exploratory paper tries to approach the issue of auditor independence and affiliation by drawing on the Ohlson model for a sample of 552 firm-year observations from the Borsa Istanbul, covering the 2014 and 2015 financial periods. The results reveal a strong correlation for the year 2015 between the Big 4 affiliation and the value of the equities, possibly suggesting a correlation between auditor independence and financial statement relevance.

Tatiana BULIMAGA, Carmen ARUȘTEI, Irina MANOLESCU – DEVELOPMENT PROJECTS SUSTAINABILITY FROM UNIVERSITIES WITHIN STRUCTURAL CHANGE CONTEXT

The university system suffered suddenly changes in order to relate to European framework, therefore the need for developing a strategic approach funded through projects had emerged. The projects – having a net contribution to university vitality – helped universities to develop a more diverse service offer, to improve them pecuniary and physical resources, to develop staff and university beneficiaries’ competences and finally to internationalization. However, very often the sustainability of these projects was attainted because of the inherent short-term orientation, the lack of a strategic direction and also because of rushing to attract external funds even though the real needs were not covered. This study uses an extended documentation: projects documents, funds application guides, programmes and grants from university and research field, and also interviews with project managers and other employees involved in these projects. The conclusions suggest increasing the projects sustainability using the good practices encountered within the universities studied.

Alexandru Lucian MIHAI – SPORT MARKETING OPPORTUNITIES

A market opportunity is a situation where a new or modified product or service can be introduced that meets an unfulfilled sport consumer need. The sport marketing framework describes the stages of sport marketing: identifying sport marketing opportunities, developing a sport marketing strategy, planning the sport marketing mix, and implementing and controlling the sport marketing strategy. The first step in identifying sport marketing opportunities is to analyse the internal and external environment using the tools of SWOT analysis (with external environment analysis) and competitor analysis (with the Five Forces analysis). The second step in identifying sport marketing opportunities is to conduct an analysis of the organisation. This requires four tools: the Mission Statement; Vision Statement; Organisational Objectives; and Stakeholder Analysis. The third step in identifying sport marketing opportunities involves acquiring information about the sport market and consumers. Market research is the process of collecting information in order to learn about the marketplace and what consumers in general, and a sport organisation’s customers specifically, want. It involves two kinds of information: quantitative or numerical, and qualitative or non-numerical.

Corina ŢIFREA, Raluca COSTACHE, Andreea IONEL – MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT

Due to the special attention it receives in society, sport has ceased being a preoccupation like any other and started having a separate place in people’s minds (Stichweh, 1995). As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the highly researched themes in the literature, Byers et al. (2012), noting the existence of a wide range of scientific journals devoted to this subject. The question that still raises debates is whether marketing of sport should be a distinct case of marketing or marketing remains the same irrespective of the product to which it is applied, whether it is sports, the sale of consumables, insurance, medicine, agro-food industry and others . It is less important which approach prevails, since it is essential that marketing is to add value to the brand of the sports organization that practices it. A lot of people and organizations represent a part of the sport world, entering reciprocal relationships, from which value is produced, being offered to the market in the form of different products: matches, meetings, struggles, athletes (products of clubs where they are legitimate, as well as their instructors and the rest of the staff), palpable goods bearing their favorite club or athlete logo, such as balls, shirts or any other type of sports equipment, sports television shows, newspapers and specialised magazines, online platforms, music, movies and more.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

Larisa GAVRILĂ, George BASICA, Sorin IONESCU – SOFTWARE PRODUCTIZATION

Productization is a new term that has evolved during the years and even though it is not officially recognized in the English dictionary, it is mentioned across numerous scientific articles. Authors will not only analyze what is implied by productization but also will investigate how it can be translated into software personalization process. In addition the article presents the results of a calibration research with regards to the required characteristics of a prototype in order to be turned into a personalized software.

Emanuela Maria AVRAM – NEW FORMS OF INTERACTION IN HIGHER EDUCATION

Interactivity in the academic environment is a key element of the communication policy of higher education institutions. In the teaching-learning process, mobile technology creates interactivity and offers the ability to access learning resources anywhere and anytime. The main objective of this study is to highlight the importance of mobile technology in the communication and learning process in academia. The results reveal that learning activities which are engaged in the university classroom could be continued and developed through mobile interaction which has become a great tool for the higher education institutions to communicate virtually with anyone despite physical distance. Mobile technologies offer new ways of creating and disseminating knowledge and can be used to improve the overall learning experience of students and teachers.

Ioana GUTU – MANAGEMENT PECULIARITIES FOR THE PRACTICE OF BUSINESS DIPLOMACY

As part of the top management actions, business diplomacy involves keeping the relations of the multinational corporations with foreign government representatives, NGOs, coalitions and other entities that are not companies, with the purpose of building business relations in an international environment. The research aims for better describing the actions and consequences on a decisional level for the managers that act as business diplomats within the companies they represent. Since it is not clear how the multinational corporations conduct business diplomacy, a term often confused or mixed with corporate diplomacy, the article will use an extensive business literature review, in order to define any similarities and differences in practice, specific for the international business environment. The results will show that the international relations among the two environments studied, corporate and other representatives, show a strong dependence on the company mission and organizational behavior, as well as the national and international law, but also of the manager’s background and international experience.

Radu-Daniel LOGHIN – THE IMPACT OF AUDITOR AFFILIATION ON FINANCIAL STATEMENT RELEVANCE

The role of the audit report is to provide a level of trust to the professional judgment behind the financial statements of a company. The market for audit services is not a homogenous one, and large audit partners known as the Big 4 dominate with their partner networks in both developed and emerging markets. The scientific literature provides a rich background of studies linking auditor affiliation and auditor independence. The current exploratory paper tries to approach the issue of auditor independence and affiliation by drawing on the Ohlson model for a sample of 552 firm-year observations from the Borsa Istanbul, covering the 2014 and 2015 financial periods. The results reveal a strong correlation for the year 2015 between the Big 4 affiliation and the value of the equities, possibly suggesting a correlation between auditor independence and financial statement relevance.

Tatiana BULIMAGA, Carmen ARUȘTEI, Irina MANOLESCU – DEVELOPMENT PROJECTS SUSTAINABILITY FROM UNIVERSITIES WITHIN STRUCTURAL CHANGE CONTEXT

The university system suffered suddenly changes in order to relate to European framework, therefore the need for developing a strategic approach funded through projects had emerged. The projects – having a net contribution to university vitality – helped universities to develop a more diverse service offer, to improve them pecuniary and physical resources, to develop staff and university beneficiaries’ competences and finally to internationalization. However, very often the sustainability of these projects was attainted because of the inherent short-term orientation, the lack of a strategic direction and also because of rushing to attract external funds even though the real needs were not covered. This study uses an extended documentation: projects documents, funds application guides, programmes and grants from university and research field, and also interviews with project managers and other employees involved in these projects. The conclusions suggest increasing the projects sustainability using the good practices encountered within the universities studied.

Alexandru Lucian MIHAI – SPORT MARKETING OPPORTUNITIES

A market opportunity is a situation where a new or modified product or service can be introduced that meets an unfulfilled sport consumer need. The sport marketing framework describes the stages of sport marketing: identifying sport marketing opportunities, developing a sport marketing strategy, planning the sport marketing mix, and implementing and controlling the sport marketing strategy. The first step in identifying sport marketing opportunities is to analyse the internal and external environment using the tools of SWOT analysis (with external environment analysis) and competitor analysis (with the Five Forces analysis). The second step in identifying sport marketing opportunities is to conduct an analysis of the organisation. This requires four tools: the Mission Statement; Vision Statement; Organisational Objectives; and Stakeholder Analysis. The third step in identifying sport marketing opportunities involves acquiring information about the sport market and consumers. Market research is the process of collecting information in order to learn about the marketplace and what consumers in general, and a sport organisation’s customers specifically, want. It involves two kinds of information: quantitative or numerical, and qualitative or non-numerical.

Corina ŢIFREA, Raluca COSTACHE, Andreea IONEL – MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT

Due to the special attention it receives in society, sport has ceased being a preoccupation like any other and started having a separate place in people’s minds (Stichweh, 1995). As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the highly researched themes in the literature, Byers et al. (2012), noting the existence of a wide range of scientific journals devoted to this subject. The question that still raises debates is whether marketing of sport should be a distinct case of marketing or marketing remains the same irrespective of the product to which it is applied, whether it is sports, the sale of consumables, insurance, medicine, agro-food industry and others . It is less important which approach prevails, since it is essential that marketing is to add value to the brand of the sports organization that practices it. A lot of people and organizations represent a part of the sport world, entering reciprocal relationships, from which value is produced, being offered to the market in the form of different products: matches, meetings, struggles, athletes (products of clubs where they are legitimate, as well as their instructors and the rest of the staff), palpable goods bearing their favorite club or athlete logo, such as balls, shirts or any other type of sports equipment, sports television shows, newspapers and specialised magazines, online platforms, music, movies and more.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

Ioana GUTU, Irina MANOLESCU – THE PROFILE AND COMPETENCIES OF THE MANAGERS ACTING WITHIN THE NON-TRADITIONAL INSTITUTIONS

The actions specific for the managers that run the non-traditional institutions do not subscribe to the managerial procedures used by their partners that act within the public, private or NGO sectors. With a background that includes from far more experience and a larger knowlege base, they are considered within the literature as being more leaders than managers for the groups they work with. The article is highlighting the peculiarities concerning the profile of the managers that act within the niche sectors – NGOs partners of public institutions, romanian autonomous administrations and corporate foundations, taking into consideration individual factors that may contribute to the decisional and collaborative processes existent amond the two sectors. Starting from the general profile and competencies of managers, the study used an extensive analysis of a Curriculum-Vitae database from which we selected the critical data concerning the niche sector profile; data was available on companies websites and/or reports, projects paperwork, relevant state institutions activity reports.

Larisa GAVRILĂ, George BASICA, Sorin IONESCU – SOFTWARE PRODUCTIZATION

Productization is a new term that has evolved during the years and even though it is not officially recognized in the English dictionary, it is mentioned across numerous scientific articles. Authors will not only analyze what is implied by productization but also will investigate how it can be translated into software personalization process. In addition the article presents the results of a calibration research with regards to the required characteristics of a prototype in order to be turned into a personalized software.

Emanuela Maria AVRAM – NEW FORMS OF INTERACTION IN HIGHER EDUCATION

Interactivity in the academic environment is a key element of the communication policy of higher education institutions. In the teaching-learning process, mobile technology creates interactivity and offers the ability to access learning resources anywhere and anytime. The main objective of this study is to highlight the importance of mobile technology in the communication and learning process in academia. The results reveal that learning activities which are engaged in the university classroom could be continued and developed through mobile interaction which has become a great tool for the higher education institutions to communicate virtually with anyone despite physical distance. Mobile technologies offer new ways of creating and disseminating knowledge and can be used to improve the overall learning experience of students and teachers.

Ioana GUTU – MANAGEMENT PECULIARITIES FOR THE PRACTICE OF BUSINESS DIPLOMACY

As part of the top management actions, business diplomacy involves keeping the relations of the multinational corporations with foreign government representatives, NGOs, coalitions and other entities that are not companies, with the purpose of building business relations in an international environment. The research aims for better describing the actions and consequences on a decisional level for the managers that act as business diplomats within the companies they represent. Since it is not clear how the multinational corporations conduct business diplomacy, a term often confused or mixed with corporate diplomacy, the article will use an extensive business literature review, in order to define any similarities and differences in practice, specific for the international business environment. The results will show that the international relations among the two environments studied, corporate and other representatives, show a strong dependence on the company mission and organizational behavior, as well as the national and international law, but also of the manager’s background and international experience.

Radu-Daniel LOGHIN – THE IMPACT OF AUDITOR AFFILIATION ON FINANCIAL STATEMENT RELEVANCE

The role of the audit report is to provide a level of trust to the professional judgment behind the financial statements of a company. The market for audit services is not a homogenous one, and large audit partners known as the Big 4 dominate with their partner networks in both developed and emerging markets. The scientific literature provides a rich background of studies linking auditor affiliation and auditor independence. The current exploratory paper tries to approach the issue of auditor independence and affiliation by drawing on the Ohlson model for a sample of 552 firm-year observations from the Borsa Istanbul, covering the 2014 and 2015 financial periods. The results reveal a strong correlation for the year 2015 between the Big 4 affiliation and the value of the equities, possibly suggesting a correlation between auditor independence and financial statement relevance.

Tatiana BULIMAGA, Carmen ARUȘTEI, Irina MANOLESCU – DEVELOPMENT PROJECTS SUSTAINABILITY FROM UNIVERSITIES WITHIN STRUCTURAL CHANGE CONTEXT

The university system suffered suddenly changes in order to relate to European framework, therefore the need for developing a strategic approach funded through projects had emerged. The projects – having a net contribution to university vitality – helped universities to develop a more diverse service offer, to improve them pecuniary and physical resources, to develop staff and university beneficiaries’ competences and finally to internationalization. However, very often the sustainability of these projects was attainted because of the inherent short-term orientation, the lack of a strategic direction and also because of rushing to attract external funds even though the real needs were not covered. This study uses an extended documentation: projects documents, funds application guides, programmes and grants from university and research field, and also interviews with project managers and other employees involved in these projects. The conclusions suggest increasing the projects sustainability using the good practices encountered within the universities studied.

Alexandru Lucian MIHAI – SPORT MARKETING OPPORTUNITIES

A market opportunity is a situation where a new or modified product or service can be introduced that meets an unfulfilled sport consumer need. The sport marketing framework describes the stages of sport marketing: identifying sport marketing opportunities, developing a sport marketing strategy, planning the sport marketing mix, and implementing and controlling the sport marketing strategy. The first step in identifying sport marketing opportunities is to analyse the internal and external environment using the tools of SWOT analysis (with external environment analysis) and competitor analysis (with the Five Forces analysis). The second step in identifying sport marketing opportunities is to conduct an analysis of the organisation. This requires four tools: the Mission Statement; Vision Statement; Organisational Objectives; and Stakeholder Analysis. The third step in identifying sport marketing opportunities involves acquiring information about the sport market and consumers. Market research is the process of collecting information in order to learn about the marketplace and what consumers in general, and a sport organisation’s customers specifically, want. It involves two kinds of information: quantitative or numerical, and qualitative or non-numerical.

Corina ŢIFREA, Raluca COSTACHE, Andreea IONEL – MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT

Due to the special attention it receives in society, sport has ceased being a preoccupation like any other and started having a separate place in people’s minds (Stichweh, 1995). As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the highly researched themes in the literature, Byers et al. (2012), noting the existence of a wide range of scientific journals devoted to this subject. The question that still raises debates is whether marketing of sport should be a distinct case of marketing or marketing remains the same irrespective of the product to which it is applied, whether it is sports, the sale of consumables, insurance, medicine, agro-food industry and others . It is less important which approach prevails, since it is essential that marketing is to add value to the brand of the sports organization that practices it. A lot of people and organizations represent a part of the sport world, entering reciprocal relationships, from which value is produced, being offered to the market in the form of different products: matches, meetings, struggles, athletes (products of clubs where they are legitimate, as well as their instructors and the rest of the staff), palpable goods bearing their favorite club or athlete logo, such as balls, shirts or any other type of sports equipment, sports television shows, newspapers and specialised magazines, online platforms, music, movies and more.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

Aida CATANĂ – REGIONAL EFFECTS OF THE EU FUNDS ABSORPTION FOR EDUCATIONAL INFRASTRUCTURE IN ROMANIA 2007-2013 PROGRAMMING PERIOD

The educational infrastructure was one of the prioritIes financed by ERDF in Romania through Regional Operational Programme in 2007-2013 programming period. The regions for development in Romania needed financial support to improve the quality of local educational infrastructure but the administrative capacity to get EU funds wasn’t prepared to take advantage of the available opportunities. This paper shows that the level of local development in terms of institutional capacity and financial resources had influence the amount of funds obtained by the local authorities. Even if the less developed regions had an important need for resources, the more developed regions succeeded to implement more projects for educational infrastructure.

Ioana GUTU, Irina MANOLESCU – THE PROFILE AND COMPETENCIES OF THE MANAGERS ACTING WITHIN THE NON-TRADITIONAL INSTITUTIONS

The actions specific for the managers that run the non-traditional institutions do not subscribe to the managerial procedures used by their partners that act within the public, private or NGO sectors. With a background that includes from far more experience and a larger knowlege base, they are considered within the literature as being more leaders than managers for the groups they work with. The article is highlighting the peculiarities concerning the profile of the managers that act within the niche sectors – NGOs partners of public institutions, romanian autonomous administrations and corporate foundations, taking into consideration individual factors that may contribute to the decisional and collaborative processes existent amond the two sectors. Starting from the general profile and competencies of managers, the study used an extensive analysis of a Curriculum-Vitae database from which we selected the critical data concerning the niche sector profile; data was available on companies websites and/or reports, projects paperwork, relevant state institutions activity reports.

Larisa GAVRILĂ, George BASICA, Sorin IONESCU – SOFTWARE PRODUCTIZATION

Productization is a new term that has evolved during the years and even though it is not officially recognized in the English dictionary, it is mentioned across numerous scientific articles. Authors will not only analyze what is implied by productization but also will investigate how it can be translated into software personalization process. In addition the article presents the results of a calibration research with regards to the required characteristics of a prototype in order to be turned into a personalized software.

Emanuela Maria AVRAM – NEW FORMS OF INTERACTION IN HIGHER EDUCATION

Interactivity in the academic environment is a key element of the communication policy of higher education institutions. In the teaching-learning process, mobile technology creates interactivity and offers the ability to access learning resources anywhere and anytime. The main objective of this study is to highlight the importance of mobile technology in the communication and learning process in academia. The results reveal that learning activities which are engaged in the university classroom could be continued and developed through mobile interaction which has become a great tool for the higher education institutions to communicate virtually with anyone despite physical distance. Mobile technologies offer new ways of creating and disseminating knowledge and can be used to improve the overall learning experience of students and teachers.

Ioana GUTU – MANAGEMENT PECULIARITIES FOR THE PRACTICE OF BUSINESS DIPLOMACY

As part of the top management actions, business diplomacy involves keeping the relations of the multinational corporations with foreign government representatives, NGOs, coalitions and other entities that are not companies, with the purpose of building business relations in an international environment. The research aims for better describing the actions and consequences on a decisional level for the managers that act as business diplomats within the companies they represent. Since it is not clear how the multinational corporations conduct business diplomacy, a term often confused or mixed with corporate diplomacy, the article will use an extensive business literature review, in order to define any similarities and differences in practice, specific for the international business environment. The results will show that the international relations among the two environments studied, corporate and other representatives, show a strong dependence on the company mission and organizational behavior, as well as the national and international law, but also of the manager’s background and international experience.

Radu-Daniel LOGHIN – THE IMPACT OF AUDITOR AFFILIATION ON FINANCIAL STATEMENT RELEVANCE

The role of the audit report is to provide a level of trust to the professional judgment behind the financial statements of a company. The market for audit services is not a homogenous one, and large audit partners known as the Big 4 dominate with their partner networks in both developed and emerging markets. The scientific literature provides a rich background of studies linking auditor affiliation and auditor independence. The current exploratory paper tries to approach the issue of auditor independence and affiliation by drawing on the Ohlson model for a sample of 552 firm-year observations from the Borsa Istanbul, covering the 2014 and 2015 financial periods. The results reveal a strong correlation for the year 2015 between the Big 4 affiliation and the value of the equities, possibly suggesting a correlation between auditor independence and financial statement relevance.

Tatiana BULIMAGA, Carmen ARUȘTEI, Irina MANOLESCU – DEVELOPMENT PROJECTS SUSTAINABILITY FROM UNIVERSITIES WITHIN STRUCTURAL CHANGE CONTEXT

The university system suffered suddenly changes in order to relate to European framework, therefore the need for developing a strategic approach funded through projects had emerged. The projects – having a net contribution to university vitality – helped universities to develop a more diverse service offer, to improve them pecuniary and physical resources, to develop staff and university beneficiaries’ competences and finally to internationalization. However, very often the sustainability of these projects was attainted because of the inherent short-term orientation, the lack of a strategic direction and also because of rushing to attract external funds even though the real needs were not covered. This study uses an extended documentation: projects documents, funds application guides, programmes and grants from university and research field, and also interviews with project managers and other employees involved in these projects. The conclusions suggest increasing the projects sustainability using the good practices encountered within the universities studied.

Alexandru Lucian MIHAI – SPORT MARKETING OPPORTUNITIES

A market opportunity is a situation where a new or modified product or service can be introduced that meets an unfulfilled sport consumer need. The sport marketing framework describes the stages of sport marketing: identifying sport marketing opportunities, developing a sport marketing strategy, planning the sport marketing mix, and implementing and controlling the sport marketing strategy. The first step in identifying sport marketing opportunities is to analyse the internal and external environment using the tools of SWOT analysis (with external environment analysis) and competitor analysis (with the Five Forces analysis). The second step in identifying sport marketing opportunities is to conduct an analysis of the organisation. This requires four tools: the Mission Statement; Vision Statement; Organisational Objectives; and Stakeholder Analysis. The third step in identifying sport marketing opportunities involves acquiring information about the sport market and consumers. Market research is the process of collecting information in order to learn about the marketplace and what consumers in general, and a sport organisation’s customers specifically, want. It involves two kinds of information: quantitative or numerical, and qualitative or non-numerical.

Corina ŢIFREA, Raluca COSTACHE, Andreea IONEL – MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT

Due to the special attention it receives in society, sport has ceased being a preoccupation like any other and started having a separate place in people’s minds (Stichweh, 1995). As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the highly researched themes in the literature, Byers et al. (2012), noting the existence of a wide range of scientific journals devoted to this subject. The question that still raises debates is whether marketing of sport should be a distinct case of marketing or marketing remains the same irrespective of the product to which it is applied, whether it is sports, the sale of consumables, insurance, medicine, agro-food industry and others . It is less important which approach prevails, since it is essential that marketing is to add value to the brand of the sports organization that practices it. A lot of people and organizations represent a part of the sport world, entering reciprocal relationships, from which value is produced, being offered to the market in the form of different products: matches, meetings, struggles, athletes (products of clubs where they are legitimate, as well as their instructors and the rest of the staff), palpable goods bearing their favorite club or athlete logo, such as balls, shirts or any other type of sports equipment, sports television shows, newspapers and specialised magazines, online platforms, music, movies and more.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

Andreescu MARIUS, Andra PURAN, Claudia ANDREESCU – THE CONSTITUTIONAL PRINCIPLE OF EQUALITY – LEGAL SIGNIFICANCE AND SOCIAL IMPLICATIONS

The equality in human rights and obligations, the equality of citizens before the law are fundamental categories of the theories on social democracy but also conditions of the lawful state, without which constitutional democracy cannot be conceived. In Romanian Constitution, this principle is consecrated in the form of equality of the citizens before the law and public authorities. There are also particular aspects of this principle consecrated in the Fundamental Law. The equality before the law and public authorities cannot imply the idea of ​​standardizing, uniformity, enlisting of all citizens under the same legal regime, regardless of their natural or socio-professional situation. The constitutional principle of equality requires that equal treatment be applied to equal situations. This social and legal reality implies numerous interferences between the principle of equality and other constitutional principles: the principle of identity and diversity, the principle of pluralism, principle of unity and, in particular, the principle of proportionality. In this study, by using theoretical and jurisprudential arguments, we intend to demonstrate that, in relation to contemporary social reality, equality, as a constitutional principle, is a particular aspect of the principle of proportionality. The latter one expresses in essence the ideas of: fairness, justice, reasonableness and fair appropriateness of state decisions to the facts and legitimate aims proposed.

Aida CATANĂ – REGIONAL EFFECTS OF THE EU FUNDS ABSORPTION FOR EDUCATIONAL INFRASTRUCTURE IN ROMANIA 2007-2013 PROGRAMMING PERIOD

The educational infrastructure was one of the prioritIes financed by ERDF in Romania through Regional Operational Programme in 2007-2013 programming period. The regions for development in Romania needed financial support to improve the quality of local educational infrastructure but the administrative capacity to get EU funds wasn’t prepared to take advantage of the available opportunities. This paper shows that the level of local development in terms of institutional capacity and financial resources had influence the amount of funds obtained by the local authorities. Even if the less developed regions had an important need for resources, the more developed regions succeeded to implement more projects for educational infrastructure.

Ioana GUTU, Irina MANOLESCU – THE PROFILE AND COMPETENCIES OF THE MANAGERS ACTING WITHIN THE NON-TRADITIONAL INSTITUTIONS

The actions specific for the managers that run the non-traditional institutions do not subscribe to the managerial procedures used by their partners that act within the public, private or NGO sectors. With a background that includes from far more experience and a larger knowlege base, they are considered within the literature as being more leaders than managers for the groups they work with. The article is highlighting the peculiarities concerning the profile of the managers that act within the niche sectors – NGOs partners of public institutions, romanian autonomous administrations and corporate foundations, taking into consideration individual factors that may contribute to the decisional and collaborative processes existent amond the two sectors. Starting from the general profile and competencies of managers, the study used an extensive analysis of a Curriculum-Vitae database from which we selected the critical data concerning the niche sector profile; data was available on companies websites and/or reports, projects paperwork, relevant state institutions activity reports.

Larisa GAVRILĂ, George BASICA, Sorin IONESCU – SOFTWARE PRODUCTIZATION

Productization is a new term that has evolved during the years and even though it is not officially recognized in the English dictionary, it is mentioned across numerous scientific articles. Authors will not only analyze what is implied by productization but also will investigate how it can be translated into software personalization process. In addition the article presents the results of a calibration research with regards to the required characteristics of a prototype in order to be turned into a personalized software.

Emanuela Maria AVRAM – NEW FORMS OF INTERACTION IN HIGHER EDUCATION

Interactivity in the academic environment is a key element of the communication policy of higher education institutions. In the teaching-learning process, mobile technology creates interactivity and offers the ability to access learning resources anywhere and anytime. The main objective of this study is to highlight the importance of mobile technology in the communication and learning process in academia. The results reveal that learning activities which are engaged in the university classroom could be continued and developed through mobile interaction which has become a great tool for the higher education institutions to communicate virtually with anyone despite physical distance. Mobile technologies offer new ways of creating and disseminating knowledge and can be used to improve the overall learning experience of students and teachers.

Ioana GUTU – MANAGEMENT PECULIARITIES FOR THE PRACTICE OF BUSINESS DIPLOMACY

As part of the top management actions, business diplomacy involves keeping the relations of the multinational corporations with foreign government representatives, NGOs, coalitions and other entities that are not companies, with the purpose of building business relations in an international environment. The research aims for better describing the actions and consequences on a decisional level for the managers that act as business diplomats within the companies they represent. Since it is not clear how the multinational corporations conduct business diplomacy, a term often confused or mixed with corporate diplomacy, the article will use an extensive business literature review, in order to define any similarities and differences in practice, specific for the international business environment. The results will show that the international relations among the two environments studied, corporate and other representatives, show a strong dependence on the company mission and organizational behavior, as well as the national and international law, but also of the manager’s background and international experience.

Radu-Daniel LOGHIN – THE IMPACT OF AUDITOR AFFILIATION ON FINANCIAL STATEMENT RELEVANCE

The role of the audit report is to provide a level of trust to the professional judgment behind the financial statements of a company. The market for audit services is not a homogenous one, and large audit partners known as the Big 4 dominate with their partner networks in both developed and emerging markets. The scientific literature provides a rich background of studies linking auditor affiliation and auditor independence. The current exploratory paper tries to approach the issue of auditor independence and affiliation by drawing on the Ohlson model for a sample of 552 firm-year observations from the Borsa Istanbul, covering the 2014 and 2015 financial periods. The results reveal a strong correlation for the year 2015 between the Big 4 affiliation and the value of the equities, possibly suggesting a correlation between auditor independence and financial statement relevance.

Tatiana BULIMAGA, Carmen ARUȘTEI, Irina MANOLESCU – DEVELOPMENT PROJECTS SUSTAINABILITY FROM UNIVERSITIES WITHIN STRUCTURAL CHANGE CONTEXT

The university system suffered suddenly changes in order to relate to European framework, therefore the need for developing a strategic approach funded through projects had emerged. The projects – having a net contribution to university vitality – helped universities to develop a more diverse service offer, to improve them pecuniary and physical resources, to develop staff and university beneficiaries’ competences and finally to internationalization. However, very often the sustainability of these projects was attainted because of the inherent short-term orientation, the lack of a strategic direction and also because of rushing to attract external funds even though the real needs were not covered. This study uses an extended documentation: projects documents, funds application guides, programmes and grants from university and research field, and also interviews with project managers and other employees involved in these projects. The conclusions suggest increasing the projects sustainability using the good practices encountered within the universities studied.

Alexandru Lucian MIHAI – SPORT MARKETING OPPORTUNITIES

A market opportunity is a situation where a new or modified product or service can be introduced that meets an unfulfilled sport consumer need. The sport marketing framework describes the stages of sport marketing: identifying sport marketing opportunities, developing a sport marketing strategy, planning the sport marketing mix, and implementing and controlling the sport marketing strategy. The first step in identifying sport marketing opportunities is to analyse the internal and external environment using the tools of SWOT analysis (with external environment analysis) and competitor analysis (with the Five Forces analysis). The second step in identifying sport marketing opportunities is to conduct an analysis of the organisation. This requires four tools: the Mission Statement; Vision Statement; Organisational Objectives; and Stakeholder Analysis. The third step in identifying sport marketing opportunities involves acquiring information about the sport market and consumers. Market research is the process of collecting information in order to learn about the marketplace and what consumers in general, and a sport organisation’s customers specifically, want. It involves two kinds of information: quantitative or numerical, and qualitative or non-numerical.

Corina ŢIFREA, Raluca COSTACHE, Andreea IONEL – MARKETING IN SPORT AND RELATIONAL MARKETING IN SPORT

Due to the special attention it receives in society, sport has ceased being a preoccupation like any other and started having a separate place in people’s minds (Stichweh, 1995). As a consequence, sport marketing is also a hub of interest for both researchers and practitioners. Marketing in sport is one of the highly researched themes in the literature, Byers et al. (2012), noting the existence of a wide range of scientific journals devoted to this subject. The question that still raises debates is whether marketing of sport should be a distinct case of marketing or marketing remains the same irrespective of the product to which it is applied, whether it is sports, the sale of consumables, insurance, medicine, agro-food industry and others . It is less important which approach prevails, since it is essential that marketing is to add value to the brand of the sports organization that practices it. A lot of people and organizations represent a part of the sport world, entering reciprocal relationships, from which value is produced, being offered to the market in the form of different products: matches, meetings, struggles, athletes (products of clubs where they are legitimate, as well as their instructors and the rest of the staff), palpable goods bearing their favorite club or athlete logo, such as balls, shirts or any other type of sports equipment, sports television shows, newspapers and specialised magazines, online platforms, music, movies and more.

Posters

Chair:

Dan SERGHIE, Director, The Romanian Foundation for Business Intelligence

Adriana UNGUREANU, Senior Editor, The Romanian Foundation for Business Intelligence

Papers:

EXPLORING ONLINE SATISFACTION FROM THE PERSPECTIVE OF YOUNG MALE BUYERS OF APPAREL PRODUCTS (DOWNLOAD)
Claudia I. STOIAN (BOBALCA)

KNOWLEDGE-BASED ENTREPRENEURSHIP AND SMART DEVELOPMENT IN SMALL MUNICIPALITIES: THE EXPERIENCE OF LATGALE REGION (LATVIA) (DOWNLOAD)
Viktorija SIPILOVA

FACETS OF CITY BRAND PERSONALITY DIMENSIONS (DOWNLOAD)
Oana ȚUGULEA

TWO DIFFERENT DISCOURSES: POLITICAL THEOLOGY AND POLITICAL RELIGION IN THE CONTEXT OF SECULARISATION (DOWNLOAD)
Dumitru-Daniel TINCU

PUBLIC SUPPORT FOR THE EUROPEAN UNION IN THE CURRENT CONTEXT: PRELIMINARY REMARKS (DOWNLOAD)
Iuliana-Lăcrămioara TINCU

THINKING IN PAREMIOLOGY (DOWNLOAD)
Letitia DURNEA

SUBJECTIVE VALUE AND THE WILLINGNESS TO INTERACT IN FUTURE EMPLOYMENT CONTRACT NEGOTIATIONS FOR ROMANIAN IT EMPLOYEES (DOWNLOAD)
Anca CLIPA

MYPEERMENTOR INTERNATIONAL PROJECT FOR DISTANCE MENTORING GUIDANCE AIMED AT YOUTH WITH DISABILITIES (DOWNLOAD)
Ciobanu GABRIELA, Maria HARJA, Florin Alexandru LUCA

ECONOMIC DIPLOMACY IN THE ERA OF GLOBALIZATION, NATIONAL SECURITY AND ITS IMPACT ON SOCIO-ECONOMIC DEVELOPMENT (DOWNLOAD)
Oana Ramona GLONT

Debates

SEA13 Debates2
SEA13 Debates1
SEA13 Debates3
SEA13 Debates4
SEA13 Debates5
SEA13 Debates6
SEA13 Debates7

Dinner & Networking

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